Greatest Event of 2008-olympics

The year 2008 will see the greatest event on this earth , which we all know as Olympics .No matter it connotes with games , but this event is associated with business as well. Since, in this world , every thing which can make some money, it will always live on the land of business.

Had this being not the case then people would not have spend money to advertise heavily on the grounds and for each events so as to get exposure to their products .The purpose of writing about olympics is not the game but to discuss that today , people always wants to be associated with a thing which is hot and happening.

Events and exhibitions are the means to exist in the business world.This has resulted in trade shows,exhibitions,fairs , summits,conferences etc organised throughout the calender in every corner of the world .

But , the main problem which persist with the people looking for attending such events is where to go and where to leave . Most of the people go to such an event or exhibition without even thinking and knowing it properly about the exhibition, but simply attend it due to following reasons :
a) it is occurring very near to their place.
b) it is very economical.
c) it will be in focus .
d) it will be in attention of lot of people and supposed to be crowdpuller.

They even dont care that what sort of category of exhibitors will be there and the prime aim of such event .

The moot question is that the prime aim of every event has to be understood to maximise the ROI incase, one is willing to attend such one for the purpose of business.