Trade show is one of the best marketing tools that are available for global marketers who wish to communicate their products and/or brand to the public and other business-to-business sector users.
One of the main marketing objectives of business is to generate qualified offers that will finally convert into sales. After all, sales is the income of any successful business. It is important that you achieve high position for your company in the marketplace to support your company’s product and service promotion. This can help your customers to differentiate your company's products amongst the many rivals or competitors
Trade show represents the most attractive way to contact a group of people and serve a definite business all over the Globe.
The expense of the trade show accounts carries huge percentage of a company's marketing resources and funds; these trade shows stands for the most expensive and effective marketing and brand awareness. But sometimes, online transactions through trade show is more convenient and cheaper, as people get everything from the screen with a virtual environment. Trade show may balance the deficiency of B2B, as trade show transaction occurs between companies in a definite region with a definite time.
Assume about the offline event promotion, as your company may need as below:
• Huge expenses of marketing
• Time to create global leads
• The cost to attend
• Buy, Design and manufacture a stall
• Print resources
• Other expenses like traveling of staff and more..,
These are the basics requirements of an advertising campaign to drive visitors to your stand, all this for just 3 days of the 365 available.
If your company is spending anywhere upto 25% of the marketing budget on usual trade shows then you need to show the Return on Investment. Or perhaps your company would like to show but your budget cannot stretch to make a large presence amongst your rivals?
So, overlook about paying for expensive travel, stands, glossy literature. Instead reflects on the key issue - the efficiency of your company’s products and services.
Online trade show
Value of their business: Online trade show also offers marketers a reasonable solution to get a good value of their business in international market.
Capture the international markets: Online trade show is the part of continuous campaign and it also brings qualified leads that help your sales team to capture the international markets.
Now, one has to not pay expensive travel, stands, literature for the online trade show globally.
Trade show providers www.made-from-india.com for an example have helped marketers to grab numbers of global clients that now dealing online. Online trade show of your products that are available 365 days a year is handled by using a b2b portal. Online trade shows also contain information about company, products, offers, news, etc. Online trade show offers trade deals in a cost effective and targeted way that creates brand awareness in global market.
So, discover more about exhibition, trade show. Expand your company, products and the business services to grab online marketing opportunities at www.made-from-india.com
Friday, December 5, 2008
INTERNATIONAL PHARMACEUTICAL EXHIBITION-11 MARCH 2009
INTERNATIONAL PHARMA POWER - A REVOLUTION IN PHARMACEUTICAL BY EXHIBITION EXCHANGE
THE WORLDS BIGGEST EVER, ONLINE B2B EXHIBITION WHICH WILL BE INTERNATIONAL FOR PHARMACEUTICAL COMPANIES OF THE WORLD WILL FIND THEIR COMMON PLATFORM WITH WWW.MADE-FROM-INDIA.COM.
PHARMACEUTICAL COMPANIES ROUND THE WORLD SHOULD NOT MISS THIS EXHIBITION AS IT WILL HAVE HIGHEST NUMBER OF VISITORS FROM ENTIRE WORLD.
THIS EXHIBITION HAS ALREADY CAUGHT THE FANCY AMONGST AND BIG PLAYERS OF PHARMACEUTICAL BESIDE SME’S .
THIS WILL HAVE FOLLOWING TYPES OF EXHIBITORS :
A) DRUG MANUFACTURERS
B) PHARMACEUTICAL MACHINERY MANUFACTURERS
C) PATHOLOGY LEADERS
D) BIO MOLECULAR AND GENERIC LEADERS
E) WORLD RENOWNED EXPERTS AND CONSULTANTS
THIS EXHIBITION WILL BE FROM 11TH MARCH TO 18TH MARCH 2009.VENUE WILL BE WWW.MADE-FROM-INDIA.COM , A B2B PORTAL FOR PHARMACEUTICAL BUSINESS AND EXHIBITIONS.
MANUFACTURERS, EXPORTERS, IMPORTERS, TRADERS, CONSULTANTS WILLING TO ATTEND THIS EXHIBITION AS EXHIBITOR MAY CONTACT AT exhibitions@made-from-india.com AND info@made-from-india.com.
FIRST CUM FIRST BASIS WILL BE CONSIDERED FOR ACCEPTING THE EXHIBITORS .TOTAL STRENGTH OF EXHIBITORS IN PHARMACEUTICAL WILL BE SOMEWHERE AROUND 800 AND MORE.
THIS IS THE BEST OPPORTUNITY TO BEAT RECESSION AS THIS FIRST AND BIGGEST EVER ONLINE B2B TRADE SHOW AND EXHIBITION IS GOING TO NOT ONLY CREATE HISTORY BUT ALSO CREATE DEMAND OF PRODUCT OF EXHIBITORS THROUGHOUT THE WORLD WITH INSTANT BRANDING AT NEGLIGIBLE COST OF $500 FOR THE SAID PERIOD .
IN THIS EXHIBITION , EXHIBITORS WILL BE ABLE TO EXHIBIT THEIR PRODUCT ALONGWITH THEIR DETAILS AND VIDEO AS WELL AS GETTING HIGH NUMBER OF LEADS FROM THE EXHIBITION AND MAXIMUM ROI WITH NEGLIGIBLE COST OF EXHIBITING TO THE WORLD WITHOUT INTERNATIONAL BOUNDARY.
THE WORLDS BIGGEST EVER, ONLINE B2B EXHIBITION WHICH WILL BE INTERNATIONAL FOR PHARMACEUTICAL COMPANIES OF THE WORLD WILL FIND THEIR COMMON PLATFORM WITH WWW.MADE-FROM-INDIA.COM.
PHARMACEUTICAL COMPANIES ROUND THE WORLD SHOULD NOT MISS THIS EXHIBITION AS IT WILL HAVE HIGHEST NUMBER OF VISITORS FROM ENTIRE WORLD.
THIS EXHIBITION HAS ALREADY CAUGHT THE FANCY AMONGST AND BIG PLAYERS OF PHARMACEUTICAL BESIDE SME’S .
THIS WILL HAVE FOLLOWING TYPES OF EXHIBITORS :
A) DRUG MANUFACTURERS
B) PHARMACEUTICAL MACHINERY MANUFACTURERS
C) PATHOLOGY LEADERS
D) BIO MOLECULAR AND GENERIC LEADERS
E) WORLD RENOWNED EXPERTS AND CONSULTANTS
THIS EXHIBITION WILL BE FROM 11TH MARCH TO 18TH MARCH 2009.VENUE WILL BE WWW.MADE-FROM-INDIA.COM , A B2B PORTAL FOR PHARMACEUTICAL BUSINESS AND EXHIBITIONS.
MANUFACTURERS, EXPORTERS, IMPORTERS, TRADERS, CONSULTANTS WILLING TO ATTEND THIS EXHIBITION AS EXHIBITOR MAY CONTACT AT exhibitions@made-from-india.com AND info@made-from-india.com.
FIRST CUM FIRST BASIS WILL BE CONSIDERED FOR ACCEPTING THE EXHIBITORS .TOTAL STRENGTH OF EXHIBITORS IN PHARMACEUTICAL WILL BE SOMEWHERE AROUND 800 AND MORE.
THIS IS THE BEST OPPORTUNITY TO BEAT RECESSION AS THIS FIRST AND BIGGEST EVER ONLINE B2B TRADE SHOW AND EXHIBITION IS GOING TO NOT ONLY CREATE HISTORY BUT ALSO CREATE DEMAND OF PRODUCT OF EXHIBITORS THROUGHOUT THE WORLD WITH INSTANT BRANDING AT NEGLIGIBLE COST OF $500 FOR THE SAID PERIOD .
IN THIS EXHIBITION , EXHIBITORS WILL BE ABLE TO EXHIBIT THEIR PRODUCT ALONGWITH THEIR DETAILS AND VIDEO AS WELL AS GETTING HIGH NUMBER OF LEADS FROM THE EXHIBITION AND MAXIMUM ROI WITH NEGLIGIBLE COST OF EXHIBITING TO THE WORLD WITHOUT INTERNATIONAL BOUNDARY.
Thursday, December 4, 2008
Exhibition can beat Recession
Every other day there are conferences , seminars, workshops and round the table conferences amongst the corporate world so to beat recession . But , has any body found any way out from recession in market .
If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.
Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.
Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
Tuesday, December 2, 2008
Benefits of Brand Building for getting results in b2b markets
For Business , Branding, and positioning are its key part, since it has become modern business necessity. Brand positioning benefits are derived from the brand awareness,creation of brand value proposition and the brand positioning statement of a company. They may vary, depending on a market you choose to work in with reference to brand punchers campaign.
Brand marketing is gaining more popularity among many modern companies. Branding remains no longer an option, it has turned to be a necessity in the modern business environment and brand positioning is one of the vital brand marketing components. It offers companies many benefits. Let us take a closer look at the brand positioning, the benefits it provides and two different areas where it is applied.
The brand positioning can be exercised in the customer oriented branding and in the b2b branding. The brand positioning benefits and the ways to achieve them will vary considerably in those two areas. Your band value proposition would also diverge for those two different markets.
Your brand positioning benefits are gained from the functional, emotional or self-expressive value propositions and from your positioning statement's ability to capture your stakeholders' attention and space in their minds. For most customers all three ways of expressing your brand value proposition can be vital and working, however, not all of them will work well for the brand positioning for b2b markets. Brand positioning benefits, obtained from a functional brand value proposition in a customer market, are based on the products' or companies' natural benefits and advantages. A FedEx term of delivery is a good example of such functional benefit. Nevertheless, it will work well only if such benefit or advantage remains a priority of a particular company and makes it unique among its competitors. More brand positioning benefits can be received from the emotional or self expressive brand value propositions for the customer market. For instance, Volvo is strongly associated in customers' minds with safety and Mercedes can be an expression of who those customers are and their social status. Choosing those brands, the customers choose emotions and social self expression they desire to build up about themselves. The emotional and self expressive based value propositions build up strong bonds between customers and brands. Frequently, those two components are closely bond together. They evoke a more psychological rather than a functional interaction of the customers with the brands, and thus, are able to produce more brand positioning benefits.
Nonetheless, brand positioning benefits for b2b markets mostly cannot be taken from the emotional or self expressive value propositions. The b2b managers, who are responsible for purchases for their companies, are in the search for the functional benefits and value propositions, the emotional appeals will not produce many results with them. What they want to know is your credibility, terms and price conditions rather than the emotions your brand can evoke in them. The B2b positioning has to be based more upon particular product benefits and contract conditions rather than on emotions.
Finally, your positioning statement both, for the customer and for the b2b markets, has to be aimed at capturing people's attention and winning a unique position in their minds and hearts. Remember, the positioning and the benefits it produces, comes from winning a special place in people's minds, not in their pockets.
Brand marketing is gaining more popularity among many modern companies. Branding remains no longer an option, it has turned to be a necessity in the modern business environment and brand positioning is one of the vital brand marketing components. It offers companies many benefits. Let us take a closer look at the brand positioning, the benefits it provides and two different areas where it is applied.
The brand positioning can be exercised in the customer oriented branding and in the b2b branding. The brand positioning benefits and the ways to achieve them will vary considerably in those two areas. Your band value proposition would also diverge for those two different markets.
Your brand positioning benefits are gained from the functional, emotional or self-expressive value propositions and from your positioning statement's ability to capture your stakeholders' attention and space in their minds. For most customers all three ways of expressing your brand value proposition can be vital and working, however, not all of them will work well for the brand positioning for b2b markets. Brand positioning benefits, obtained from a functional brand value proposition in a customer market, are based on the products' or companies' natural benefits and advantages. A FedEx term of delivery is a good example of such functional benefit. Nevertheless, it will work well only if such benefit or advantage remains a priority of a particular company and makes it unique among its competitors. More brand positioning benefits can be received from the emotional or self expressive brand value propositions for the customer market. For instance, Volvo is strongly associated in customers' minds with safety and Mercedes can be an expression of who those customers are and their social status. Choosing those brands, the customers choose emotions and social self expression they desire to build up about themselves. The emotional and self expressive based value propositions build up strong bonds between customers and brands. Frequently, those two components are closely bond together. They evoke a more psychological rather than a functional interaction of the customers with the brands, and thus, are able to produce more brand positioning benefits.
Nonetheless, brand positioning benefits for b2b markets mostly cannot be taken from the emotional or self expressive value propositions. The b2b managers, who are responsible for purchases for their companies, are in the search for the functional benefits and value propositions, the emotional appeals will not produce many results with them. What they want to know is your credibility, terms and price conditions rather than the emotions your brand can evoke in them. The B2b positioning has to be based more upon particular product benefits and contract conditions rather than on emotions.
Finally, your positioning statement both, for the customer and for the b2b markets, has to be aimed at capturing people's attention and winning a unique position in their minds and hearts. Remember, the positioning and the benefits it produces, comes from winning a special place in people's minds, not in their pockets.
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