Quality signals in wine marketing: the role of exhibition awards

Wine producers have their products evaluated at various wine exhibitions for the purpose of receiving awards that can be displayed on the bottles. This contribution introduces an approach to estimate optimal prices for wine exhibition awards. A case study has been employed in cooperation with a major Czech wine company to investigate the practical usefulness of the method. Estimating the relative importance of selected wine exhibitions as award origins and determining the partial utilities of selected awards (medals) is based on a conjoint experiment. Price equivalents and markups can be derived based on consumer preferences.


Competition in the Czech market for bottled wines has already been stiff with the entry of European Union suppliers resulting in a signi1cant downsizing of national production areas (EU, 1998). Major importers are Italy, Spain, Hungary, Slowenia and Yugoslavia (Czech Ministry of Agriculture, 1999). The recent appearance of an increasing number of wines from ‘new’ production areas worldwide (e.g., California, Chile, South Africa, Australia) still increases the pressure on national suppliers. Consequently, Czech wine producers are searching for ways to match their offers more closely to consumer preferences
to maintain or to increase their market share as well as to generate suf1cient income from their sales.


Quality perception, quality evaluation, and quality signals-Quality has been found to be amongst the most prominent factors influencing consumer’s choice of wine (Hauck, 1991). The question arises as to what factors can be employed by producers (or by the retail trade) for creating favorable product quality perception leading to higher preference and/or to the willingness to pay higher prices.

Product attributes, in general, can be classi1ed as either search, trust or experience attributes. For a particular product, all three categories may be relevant (Kaas & Busch, 1996). Search attributes like, i.e., the price are usually accessible prior to purchase and are being employed by consumers to identify relevant offers (evoked set). Experience attributes (i.e., the taste), can only be evaluated after the purchase. Trust attributes (Darby & Karni,1973) cannot at all be evaluated by the consumers or only at high costs. Typical trust attributes for wine are alcohol content, sulphur content or preservatives content.

The cues used by consumers to judge product quality can be classi1ed as either‘‘intrinsic’’ or ‘‘extrinsic’’ (Olson & Jacoby, 1973). Intrinsic cues are those product attributes which cannot be changed without also changing the physical properties of the product itself, i.e., sugar content of a wine. Typically, those intrinsic cues are responsible for the taste, the ultimate product quality measure in food marketing. Extrinsic cues are attributes which, while product-related, are not a part of the physical product, i.e., labels. Earlier quality- perception studies have suggested that consumers’ quality perceptions are strongly affected by extrinsic cues (for an overview see Rao & Monroe, 1989) but little attention has been paid to wine labels (Schrattenecker, 1986: Gierl, 1993) and no study could be found examining exhibition awards.

Prior to purchase, consumers do not recognize whether or not a product meets his/her quality standards. This indicates de1cits in quality perception.

De1ciencies in consumer quality perception are closely associated with the absence of complete information. Only very few markets exist where market transparency is perfect. Most frequently, one party (usually the seller) has better access to product information than the other party (usually the buyer): resulting in information asymmetry (Von der Schulenburg, 1993). Incomplete and asymmetric information has a strong impact on consumer quality perception and evaluation. Quality labels (created by producers or as a third party certi1cation mark) are designed to provide consumers with product quality information, hence reducing information asymmetry between supplier and buyer (Kaas & Busch, 1996). Quality signals are being most frequently employed by producers and retailers in markets where product quality information is distributed asymmetrically. That makes quality labels an important cue in consumer quality perception.
Wine exhibition awards can be categorized as third party certi1cation marks. Those are granted by numerous institutions to products that meet their predetermined standards (Taylor, 1958). According to the information content provided by third party certi1cation marks those may be classi1ed into three major categories: factual certi1cation, evaluative certi1cation, and warranty certi1cation (Laric & Sarel, 1981). Wine exhibition awards belong to the group of evaluative certi1cations providing attribute-speci1c evaluation. The certifying party is committed to present evaluative opinions (e.g., varietal-speci1c quality assessments) carrying affective connotations.

Premier Exhibitions Worldwide Overseas Property Show For Marketing

The Worldwide Overseas Property Show held by Premier Exhibitions and Events Ltd. hosts exhibitions all over the globe containing Norwich Exhibitors, Southampton Exhibitors, Ideal Home Exhibition, The Home & Garden Show, The Health, Beauty & Fashion Show, and many more International Holiday & Overseas Property Show. Any information regarding various exhibitions round the world are available on the official site that is accessible by a simple click on the interested exhibition.

Among forthcoming Worldwide Overseas Property Shows organized by Premier Exhibitions two new exciting events will be taking place in Norwich and Southampton solely aimed at the overseas property market. General people are becoming more and more wary of visiting overseas events when all they find once they enter is one company pushing their properties. Becoming part of an exhibition professionally organized and advertised is far way forward. The public are totally aware that there is a large group of companies to view and are much more open to discuss business in an informal atmosphere.

Bournemouth International Holiday & Overseas Property Show will be organized by Premier Exhibitions on Friday 8th Sun and will happen till 10th Feb 2008. Leeds International Holiday & Overseas Property Show will occur on Saturday 23rd Sun till 24th Feb 2008. Also it would be an addition for 2008 Norwich Worldwide Overseas Property Show on Saturday 12th till Sun 13th April 2008. Also Southampton Worldwide Overseas Property Show is going to be organized by them on Saturday 4th and Sunday 5th Oct or Saturday 11th and Sunday 12th Oct 2008.

The Health, Beauty & Fashion Show, organized by Premier Exhibitions, sponsored by Cotswold Life and supported by the Oracle Cheltenham life magazine, is due to take place on Saturday 25th and Sunday 26th October 2008 at the Centaur Cheltenham Racecourse. The Home & Garden Show is going to be held at Cheltenham Racecourse in the Centaur from 3rd to 5th May 2008. We offer visitors a vibrant show with a variety of entertainment on stage, and of course free admission, which is customary at this show.

With a little effort one will find it at ease that exhibitions work in such a way that no other medium can. Whether its immediate response one is after or setting the foundations for future business, these events are excellent places for you to showcase your product or services. These are just a few elements that Premier exhibitions, and only exhibitions, bring to ones marketing efforts in a measurably cost-effective way. Unlike any other ways of advertising whether it be TV - radio - internet - newspaper - leaflet distribution - direct mail - exhibitions have all the right ingredients. You have the chance to come face to face with thousands of visitors and let them see our products and services.

International Powder Metallurgy Conference

Description

5th International PM Conference will be an opportunity for catching the latest developments in PM science and technology. We will be happy to host you in Ankara, cradle of civilizations, for the fourth time. The scope of the technical programs covers all aspects of science and technology in contemporary PM. Original papers of basic research work as well as papers that aim at technical applications are invited to be submitted as oral or poster presentations.

08 October – 12 October 2008- Turkey | Ankara

Organizer info
Name:Powder Metallurgy Association
Address:Gazi University, Faculty of Engineering And Architecture, Department of Mechanical Engineering, Maltepe
Code: 06570
Phone: +90-312- 292 40 60
Fax: +90-312-232 04 27

Thematic sections

* Powder Production and Preparation

Characterization of Metal Powders and PM Parts
*
Mechanical Alloying
*
Nano-materials
*
Powder Compaction and Consolidation
*
Sintering and Sintering Atmospheres
*
PM Forming Processes
*
Secondary Operations
*
Metal and Ceramic Matrix Composites
*
PM Process Modeling and Simulation
*
PM Market and Economy
*
Health and Environmental Effects of Fine Powders
*
New Trends in PM

newsworldzone

news world zone is going to exhibit the gamet of news round the world including Latest Breaking News ,Current Happenings ,World News, Weather, Sports, Technology News U.S. , India, China , UK, France, Germany,Russia , News Asia , Europe News , Africa News , America News , Todays world News , Happenings, Business News ,Sports News ,Movies & Entertainment News ,Sports,Finance,Entertainment,Health,Science News, Information, Hot Topics, Current Happenings, Hot News , Election News , Complete News ,Fastest News , Video News , Coverage of Health , Exhibition , Cricket News etc in www.newsworldzone.blogspot.com.

Perhaps this exhibition of news will be enjoyed by the people of the world.

Top Resa : International Travel Market Show ,France

Date: 16 September 2008 - 19 September 2008
Location: Paris Expo - Porte de Versailles, Paris, FRANCE
Contact: info.topresa@reedexpo.fr
Website: http://www.topresa.com
Future Dates: September 15 - 18, 2009

About The Event

Top Resa Paris will be an effective professional trade show and the showcase for numerous new features that will make this gathering the year’s unmissable event for the profession. The B2B orientation is the principal focus in order to enable the suppliers (Tour Operators, Tourist Offices, Airports and Airlines, Shipping Lines, Cruise Operators, Hotels, Coach Operators, New Technologies, etc.) to ensure an optimum distribution of their products.

Products and Services

* Transport
* French and Foreign Tour Operator
* Cruise
* Technologies
* French and International Tourism Board
* Services
* Sea Water Therapy – Spa


Visitor Profile

* Travel Agents
* Travel Agency Managers and Directors
* Travel Managers
* Corporate Travel Buyers
* Business Travel Agencies
* Incentive Agencies
* Professionals buyers of group tourism
* Coach Operators
* Press

Primary Industry - TRAVEL

Organising Office
- Reed Expositions France , FRANCE

Event Edition - 30

Price - Space 450 € only
Space & Shell 580 €

Last Show Statistics
Last event Year 2007
Net Area 10,000 M
Total Exhibitors 1,200
Total Visitors 16,257

We maintain a neutral view on this event

MAISON & OBJET OUTDOOR_INDOOR , FRANCE

Date: 05 September 2008 - 09 September 2008
Location: Paris-Nord, Villepinte, Paris, FRANCE
Contact: info@safisalons.fr
Website: http://www.maison-objet-outdoor.com
Future Dates: September 4 - 8, 2009

About The Event

The international rendez-vous for outdoor_indoor lifestyle

Products and Services

Outdoor furniture and design (furniture, deck umbrellas, sunsails, lighting, flower pots, showers and outdoor kitchens, gazebos and tea houses...)

Visitor Profile

Luxury spas, chic and trendy restaurants, prestigious hotels, retailers, mail order, galleries, interior architects, decorators, central purchasing groups, hotels-restaurants, stylists, department stores.

Primary Industry- INTERIOR DESIGN

Organising Office- SAFI, FRANCE

Space Price 216 € Only


Last Show Statistics
Last event Year 2007
Net Area 7,749 M
National Exhibitors 30
International Exhibitors 62
Total Exhibitors 92
National Visitors 44,781
International Visitors 28,857
Total Visitors 73,638

This is worth attending and we rate this event as "A" with ROI upto 70%.

Fair Trade Association of Australia & New Zealand

A recent public survey conducted by Colmar Brunton on behalf of the Fair Trade Association of Australia and New Zealand (FTAANZ) indicates consumer recognition of the FAIRTRADE Label has now reached 36% in New Zealand, an increase from a similar survey conducted 2 years ago that showed just 2% recognition at that time.

Retail sales of Fairtrade Certified products in New Zealand grew 60% last year to over NZ$9 million, this is well above the global average of 40%. Global sales of Fairtrade Certified products are now more than NZ$4.8 billion. The UK market is now worth NZ$1.25 billion with 70% public recognition of the FAIRTRADE Label. This all indicates scope for further growth in New Zealand.

“By thinking about what we buy at the supermarket and supporting Fairtrade, we are able to make a tangible, personal difference with the reassurance that something as easy as thinking about the coffee we buy is helping to make a difference to another person, their family and community.” says Steve Knapp, Director, Fairtrade ANZ

56% of New Zealanders in the latest survey showed understanding of the fair trade concept - “guaranteeing a better deal for farmers and workers in developing countries” - and 42% said they would buy more Fairtrade products if they were more available.

This bodes well for new Fairtrade Certified product launches, with Wild Bean Cafe, Robert Harris, Gravity Coffee, Caffe L’affare and Scarborough Fair all launching new Fairtrade Certified products into mainstream retail in the last 12 months. From service stations to supermarkets, it has never been easier for consumers to choose Fairtrade and make a real difference to farmers and workers lives in the poorer parts of the world.

European Technology Showcases

Barco is pleased to invite you to its 2008 Technology Showcases. Taking place in UK, Spain, Benelux, France and Italy , the showcase is the perfect opportunity to see new and exciting ways how visualization and display systems can be used to optimize your professional workflow.
Why attend?

The Technology Showcase is the perfect opportunity to share professional expertise. To this end, Barco's CTO Jan Willem Brands will discuss the latest and most important trends in visualization. Please do join us and meet with our visualization experts to discuss and review your imaging needs.

Ongoing product demonstrations

New and award winning solutions on display include our latest range of true black LED tiles for events and fixed install, our portfolio of IP-centric solutions for broadcast and control rooms, our 6MP medical color display for multi-modality viewing and our brand new 10 megapixel rear-projected screen for collaborative decision-making. Next to this, a wide range of cockpit displays, rear-projected video walls and network-centric projection solutions will be demonstrated.
Who should attend?

* Lighting designers
* Architects & interior designers
* Events producers
* Theater owners
* Sports venue managers
* Production/Post production managers
* Traffic & security professionals
* Systems integrators
* AV consultants
* Broadcasters
* Radiologists
* Medical imaging professionals
* Simulations consultants
* Defense integrators
* Aerospace integrators

Where and when?

The Showcase program is composed of 4 identical half-day sessions. A walking lunch will be provided on site. The first day will be concluded by a reception.
Book your place today by registering your details on the 'Register online!' link and by choosing your preferred time slot.

24 & 25 September, Kuurne, Belgium
21 & 22 October, Paris, France
5 & 6 November, Rome, Italy

ASIS International 2008 | 54th Annual Seminar & Exhibits | September 15-18, 2008 | Atlanta, GA USA

What Are You Willing to Risk?
The security challenges you face could be global, domestic, or internal. They could explode in an instant, or unfold over time. Your ability to reduce the risk and manage the impact increases—IF you have the knowledge, skills, tools, planning, and processes to handle what comes. ASIS 2008 is the recognized world leader in providing security professionals like you with the resources you need to get the upper hand.


Attend ASIS 2008 and Face Your
Future with an Advantage.

Arm yourself with “ASIS insight”—a 360º view of security.

* Sessions delivered by the best in the business.
* Emerging topics that really matter.
* Technology and products that are two steps ahead.
* Connections that could pay off in critical ways.

Challenges can come from any direction. ASIS 2008 delivers results from every angle. You can’t afford to miss it!

Key Benefits of Attending

* Learn peer-tested strategies for enhancing your security operation.
* Discover innovative solutions from more than 950 exhibiting companies.
* Network with a global community of top security professionals.
* Find the latest information on global threats, detection, and mitigation.
* Gain a wealth of indispensable tools that will re-energize your organization.
* Save time and resources by researching products on the show floor.
* Increase your understanding of security best practices, guidelines, and standards.
Source : www.asisonline.org

Innovation weeks-Barco,Kuurne,Belgium,September 22 to October 3,2008

Barco’s annual Innovation Weeks will once again bring the latest in professional visualization for the presentation, collaboration and virtual reality markets.

Our Innovation Weeks will take place from September 22 to October 3 in our Customer Center at Barco’s headquarters in Kuurne, Belgium.

You will discover how our visual innovations can help you see the complete picture, and result in the most accurate, efficient decisions. These innovations include:

* Our XDS Control Center software suite, which lets you take mouse and keyboard control of all local and networked sources in a familiar Windows environment. Compatible with all Barco equipment, it guarantees the same look and feel for each display system.
* Our brand-new NW-12 projector, the world’s first three-chip DLP WUXGA projector, and the NW-5, the brightest single-chip DLP WUXGA projector.
* Flawless 3D stereo multi-channel setups that bring the best in terms of image quality, resolution and color accuracy. Whether for the oil and gas industry, product design or scientific research, we have what you need.

During our Innovation Weeks, you will be able to follow presentations on the latest evolutions and market trends, and you will have the opportunity to discuss your latest ideas, projects and needs.

IBC2008-12 - 16 September 2008 , NETHERLANDS - RAI, Amsterdam

At IBC2008, Microsoft will highlight the advanced media platform technologies and broad partner ecosystem that enable you to create and manage nearly endless varieties of media and deliver stunning entertainment experiences to your customers.

IBC2008 show dates

IBC returns to the RAI Centre in Amsterdam this year, with the conference opening on 11 September and the exhibition running from 12 to 16 September. The exhibition opens to visitors at the following times:

Friday 12 September: 12.00-18.00 hrs
Saturday 13 September: 09.30-18.00 hrs
Sunday 14 September: 09.30-18.00 hrs
Monday 15 September: 09.30-18.00 hrs
Tuesday 16 September: 09.30-16.00 hrs

Exhibitors will have access from 08.00 hrs each open day of the show.

www.ibc.org captures all the information from last year's event, chartering the progress towards the next. As we have information to share, so our electronic newsletters will keep you up to date with the build-up to IBC2008. We look forward to seeing you there.


IBC Exhibition

Exhibition
IBC provides the year's most comprehensive exhibition covering all aspects of content creation, management and delivery. The exhibits showcase the latest technology and foremost business ideas in broadcasting and new media.The halls are carefully themed to help visitors find what they want in the most efficient way.



IBC Conference

Welcome to the world-leading technical conference at IBC2008. The IBC Conference covers a broad range of technical and topical issues, with a full schedule of tutorials, technical papers sessions, discussion panels, master-classes and special feature events. The programme is crafted around carefully focused theme days to provide comprehensive and concentrated insight into the most important business and technology factors influencing our industry.

Plasa Events 2008 ,September 7 to 10

As we head towards the end of 2007, PLASA Events reports buoyant bookings for the 2008 event with over 55 per cent of stand space already confirmed.

Show Director Nicola Rowland says: "Just six weeks since the show, we already have over half our stand space rebooked and there are strong levels of interest from new exhibitors on the back of seeing the redrawn 2007 show.

"We're looking at three particular areas for further development at PLASA08 to enhance the experience for both exhibitors and visitors.

"One message that came across very powerfully from our various research exercises was how much people value the opportunity to network at PLASA, so we're studying ways to develop the networking experience. We're also working on extending the show's special features and there's a lot of work going on to ensure we deliver a strong educational programme.

"The expansion into Earls Court 2 was a bold move for everybody and has been generally very positively received, and we are working on new plans to develop the two hall layout - along with making more stand space available for those who want to make the move into Earls Court 2 next year.

"A further improvement for PLASA08 will be to our ticketing and marketing, including early distribution of exhibitors' complimentary guest tickets."

The PLASA Events team is also using its independence to offer more flexible branding and sponsorship opportunities than in the past and welcomes suggestions and creative ideas from members - so please call and the team will do all it can to support these opportunities.

Meanwhile, plans are under development for the provisionally titled 'PLASA North', when PLASA Events takes over the A.C. Lighting North trade show immediately after the 2008 event.

"It's really exciting to be expanding our portfolio of events to create more benefits and business opportunities for PLASA members and we will be liaising with everyone to ensure a smooth transition. A year into PLASA Events' existence we are already looking at other ideas and opportunities that will help us better serve the market with events run by and for the industry."

www.plasashow.com
PLASA08 SHOW CONTACT:

Nicola Rowland, Director of Events, PLASA Events Ltd
Tel: +44 (0)20 7370 8662
Email: nicky.rowland@plasa.org