Every other day there are conferences , seminars, workshops and round the table conferences amongst the corporate world so to beat recession . But , has any body found any way out from recession in market .
If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.
Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
Showing posts with label b2b. Show all posts
Showing posts with label b2b. Show all posts
Thursday, December 4, 2008
Tuesday, December 2, 2008
Benefits of Brand Building for getting results in b2b markets
For Business , Branding, and positioning are its key part, since it has become modern business necessity. Brand positioning benefits are derived from the brand awareness,creation of brand value proposition and the brand positioning statement of a company. They may vary, depending on a market you choose to work in with reference to brand punchers campaign.
Brand marketing is gaining more popularity among many modern companies. Branding remains no longer an option, it has turned to be a necessity in the modern business environment and brand positioning is one of the vital brand marketing components. It offers companies many benefits. Let us take a closer look at the brand positioning, the benefits it provides and two different areas where it is applied.
The brand positioning can be exercised in the customer oriented branding and in the b2b branding. The brand positioning benefits and the ways to achieve them will vary considerably in those two areas. Your band value proposition would also diverge for those two different markets.
Your brand positioning benefits are gained from the functional, emotional or self-expressive value propositions and from your positioning statement's ability to capture your stakeholders' attention and space in their minds. For most customers all three ways of expressing your brand value proposition can be vital and working, however, not all of them will work well for the brand positioning for b2b markets. Brand positioning benefits, obtained from a functional brand value proposition in a customer market, are based on the products' or companies' natural benefits and advantages. A FedEx term of delivery is a good example of such functional benefit. Nevertheless, it will work well only if such benefit or advantage remains a priority of a particular company and makes it unique among its competitors. More brand positioning benefits can be received from the emotional or self expressive brand value propositions for the customer market. For instance, Volvo is strongly associated in customers' minds with safety and Mercedes can be an expression of who those customers are and their social status. Choosing those brands, the customers choose emotions and social self expression they desire to build up about themselves. The emotional and self expressive based value propositions build up strong bonds between customers and brands. Frequently, those two components are closely bond together. They evoke a more psychological rather than a functional interaction of the customers with the brands, and thus, are able to produce more brand positioning benefits.
Nonetheless, brand positioning benefits for b2b markets mostly cannot be taken from the emotional or self expressive value propositions. The b2b managers, who are responsible for purchases for their companies, are in the search for the functional benefits and value propositions, the emotional appeals will not produce many results with them. What they want to know is your credibility, terms and price conditions rather than the emotions your brand can evoke in them. The B2b positioning has to be based more upon particular product benefits and contract conditions rather than on emotions.
Finally, your positioning statement both, for the customer and for the b2b markets, has to be aimed at capturing people's attention and winning a unique position in their minds and hearts. Remember, the positioning and the benefits it produces, comes from winning a special place in people's minds, not in their pockets.
Brand marketing is gaining more popularity among many modern companies. Branding remains no longer an option, it has turned to be a necessity in the modern business environment and brand positioning is one of the vital brand marketing components. It offers companies many benefits. Let us take a closer look at the brand positioning, the benefits it provides and two different areas where it is applied.
The brand positioning can be exercised in the customer oriented branding and in the b2b branding. The brand positioning benefits and the ways to achieve them will vary considerably in those two areas. Your band value proposition would also diverge for those two different markets.
Your brand positioning benefits are gained from the functional, emotional or self-expressive value propositions and from your positioning statement's ability to capture your stakeholders' attention and space in their minds. For most customers all three ways of expressing your brand value proposition can be vital and working, however, not all of them will work well for the brand positioning for b2b markets. Brand positioning benefits, obtained from a functional brand value proposition in a customer market, are based on the products' or companies' natural benefits and advantages. A FedEx term of delivery is a good example of such functional benefit. Nevertheless, it will work well only if such benefit or advantage remains a priority of a particular company and makes it unique among its competitors. More brand positioning benefits can be received from the emotional or self expressive brand value propositions for the customer market. For instance, Volvo is strongly associated in customers' minds with safety and Mercedes can be an expression of who those customers are and their social status. Choosing those brands, the customers choose emotions and social self expression they desire to build up about themselves. The emotional and self expressive based value propositions build up strong bonds between customers and brands. Frequently, those two components are closely bond together. They evoke a more psychological rather than a functional interaction of the customers with the brands, and thus, are able to produce more brand positioning benefits.
Nonetheless, brand positioning benefits for b2b markets mostly cannot be taken from the emotional or self expressive value propositions. The b2b managers, who are responsible for purchases for their companies, are in the search for the functional benefits and value propositions, the emotional appeals will not produce many results with them. What they want to know is your credibility, terms and price conditions rather than the emotions your brand can evoke in them. The B2b positioning has to be based more upon particular product benefits and contract conditions rather than on emotions.
Finally, your positioning statement both, for the customer and for the b2b markets, has to be aimed at capturing people's attention and winning a unique position in their minds and hearts. Remember, the positioning and the benefits it produces, comes from winning a special place in people's minds, not in their pockets.
Saturday, November 29, 2008
Business Revolution With B2b Online Exhibition
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of thw world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of thw world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
Wednesday, November 26, 2008
OBLINE B2B EXHIBITION
Gone are the days when one has to send communication through letters, fax or by other modes , today is the world of hi tech communicating modes say e-mail, sms, mms etc.
New media of internet has dominated the business as well, so is the high time when online exhibition should replace the offline exhibition.Since, online exhibition has following benefits :
a) No travelling
b) deep reach
c) less cost
d) more profit
e) 24 hrs live
f) no international boundary
g) more ROI
h) more exposure
in the history of b2b portals of the world including india , the online exhibition is for the first time introduced by www.made-from-india.com which is going to see not only area specific exhibitions but also industry specific exhibitions.
The first phase of exhibition is to start from 14 Decemeber 2008 and will last upto 31th January 2009 in which prominent exhibitors of indian industrial belts i.eAhmedabad, Aurangabad , Rajkot, Mumbai, Surat and vadodara will be highlighted.
During second phase, from 15the February 2009 to 31st March 2009,industry specific exhibitions will be for cotton, pharmaceutical, plastics, chemicals etc. This will also highlight some prominent manufacturers from entire world.Since,industry specific will be international exhibition.
This exhibition is going to be a great boon for manufacturer, exporters, importers, traders etc of entire world.
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