Digital Signage Show-Olympia ,London-October 1-2,2008

Why Digital Signage?

European Digital Signage Show It has always been a challenge to reach the right people with the right message at a time when they will be most receptive. Traditional forms of advertising vary in their effectiveness, their reach and often in their relevance to what you are doing at that moment in time when you experience them. We can all admit to glazing over at the sight of TV, Magazine and even Internet advertising, and the traditional forms of out-door or in-store advertising we experience is easily passed by, lacking any real impact and creative appeal.

The key is to target specifically where the audience is with messaging that they can relate to using new and innovative technology with a powerful visual appeal.

Digital Signage brings a new form of messaging which harnesses the visual power of our digital age and is capable of delivering that message to a location which is relevant to both the product and the audience. It can be experienced in shops, train stations, doctor’s surgeries, cinemas, corporate businesses, convenience stores, in fact it can be used in just about any location where your target audience is likely to be.

On top of that it offers an amazing ability to update, change and refresh the content to suit – not just times and places - but the very customers you are trying to reach in real time, offering an unprecedented ability to personalise the marketing message and still enable mass broadcasts.

Digital signage is currently used for many different purposes, including:

* Information
* Advertising to Improve Sales
* Advertising by Third Parties
* Enhanced Customer Experience
* Influencing Customer Behaviour
* Brand Building
* Follow through campaign information to in-store
* Environment enhancing

There has been an amazing growth of screens and networks utilising the power of digital signage recently and the real and tangible benefits of doing so are becoming well know. In fact it has recently been reported that on average, digital signage solutions are reputed to deliver an 18% increase in sales, a demonstrable reduction in printing and other costs, as well as all the additional benefits of an enhanced customer experience and better service.

But it isn’t necessarily easy to get it right. And that is where The European Digital Signage Show can help.

To ensure that your potential deployment gets an ROI it is essential that the interaction with the consumer is managed correctly – and that means looking into what the content is (i.e. simple, compelling and relevant to the right demographic at the right time in the right place), and how it gets there, from the basic cabling and hardware of the screens to the distribution technology and platform.

The event will allow you to access the industries leading suppliers and learn from others who have already successfully deployed their digital signage projects. With some of the biggest names in Digital Signage, two days of free educational content, show features showing you how this technology can work for you, and the opportunity to network with others looking specifically at this sector – if you are thinking of Digital Signage you need to attend The European Digital Signage Show 1st – 2nd October 2008, Olympia 2, London