Attending Exhibition,But Do You Really Care ?

We often gets querry from various people willing to know ,whether we should attend this exhibition or not. Sometimes , they also share their experiences which are good and bad as well.

Once, a gentleman was very upset as he happened to have attended one of the much talked exhibition ,which was very much reflected from the contents of his correspondences , which he had with us.

We just managed to get the actual reason of his frustration which we are sharing without revealation of his identity.He is a regular attendee of exhibitions.This time there was one international auto show and he was there to exhibit his products which was related to auto products .

The worst mistake he did was not looked for entire planmap of the exhibition and finalised for a stall .The stall was at the extreme end of the last lane of the entire setup which for many reasons was not resulting into bring every person visiting the exhibitions.What added his frustration more was that he could see that people are coming upto the last lane but simply looking from far away and returning back.

This was the time when he felt that oh god ! i was in wrong place in a right platform.This was time which he waited for almost a year to attend and had certain strategies to click business, but due to wrong positioning of stall likewise wrong positioning of product, he could not implement it fully and frustration was the end product.

The agony and wrong with the exhibition was :
a) there was no board in each and every corner of the exhibition to let people know as to which category of stall are there in each and every lane.
b)proper event map was not reflected at the entrance so that people can use it effectively.
c) stalls were not properly situated and last lane was looking to be discarded lane as mob follow the mob behaviour.

This led us to ask him what was the reason and why he settled with the last lane , he said i planned everything for almost one year , but just could not plan the booking of stall in advance and planned to fail for the exhibition which is the most exciting and fruitful exhibition in auto industry.

That gentleman's experience can be taken as golden strategy when it comes to planning for attending and exhibition that advance booking and proper study of event plan map is must. These all precautions and must do's for attending an exhibition will be taken in our next article , please keep watching the section as it is going to be based on true stories and experiences which we often come through by various approaching people to take guidance for events and exhibition be it organisers or exhibitors at exhibitions@made-from-india.com
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