Why to participate in an Exhibition?

Different people have different perceptions to attend trade fairs, exhibition and trade shows, the prominent amongst being the three factors which rule the business world i.e fear, greed and insecurity.

Why these factors are so much important can be understood by one phobia i.e “If a businessman will not attend an exhibition, it will give a signal that he is not in the International Competition and Market .”

The science of the phobia of exhibition can be understood with the following surprising factors :

Almost forty to fifty percent of visitors go to an exhibition to find new products and technology .

Almost fifty five percent are visitors who result into some business and purchase the goods and services in an exhibition

Almost eighty five percent visitors simply find the exhibitions to be an opportunity when they can simply collect information on the latest products of competitors and development trends in their segment as well in related segments.

Almost seventy percent people who visit the exhibitions , use the informations thus collected to take their buy decisions or even other business decisions .

The glamour of Exhibition has attracted even SME’s to be in limelight and to show the business world that yes they mean serious business .

Nowadays Exhibition is also considered to be an Advertisement Campaign

Exhibition Vs Advertising campaign

Exhibition can be an advertising campaign because , even an exhibition gets media coverage and indirectly an advertisement happens for the persons who is attending an exhibition.
People while putting their adds also boast that they can be met and seen in a particular stand or stall no. in that particular trade show. This itself is considered to be a styled business statement.

Exhibition Vs Marketing research

Often ,an exhibition is said to be a powerful tool of market study.

An exhibition can be used as a platform to test the feedback for your product and especially for a new product before its launch and after its launch also .

This an be used to improve the products on the basis of responses given by the visitors towards your products .

Trade Shows ,Fairs and Exhibition have to be used to measure the competitiveness of market and behavior pattern of customers towards your competitors products as well.

It can be considered as a test laboratory to set our new marketing strategy and understanding the strategies of your competitors in order to position your product, ultimately , business means only Profit.

Exhibition is a phase when your company product undergoes quality control test by the end users .This opportunity shall be used by every manufacturers, suppliers, exporters and importers including SME's to judge the market trends and plan for the future.

Exhibition means the following :

a) Test of Behaviour of Customers
b) Quality Test
c) Level of Competitors
d) Identification of Strategy for positioning a product .
e) Deciding Pricing Pattern.
f) Testing the Launch Phase , it may be even pre or post launch as well
g) Instant Feedback of visitors including the end users .
h) Test of success of your product etc.
i) Identification of the phase cycle of your product .
These all are the blood and breathe for a business , so no one can afford to loose or neglect any one of the above.

Commercial Success

The commercial success of an exhibition is always associated with Return On Investment (ROI).

It can be a platform where business clicks with the participants signing the long-term contracts, apart from making a few normal purchases.

An Exhibition can be considered to be the most successful when its participants starts claiming that attending the said business means clicking the business deal and getting orders for future and developing relations with buyer.

Success Rule is “ More the ROI, More is the Success of an Exhibition”.
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