Trade show is one of the best marketing tools that are available for global marketers who wish to communicate their products and/or brand to the public and other business-to-business sector users.
One of the main marketing objectives of business is to generate qualified offers that will finally convert into sales. After all, sales is the income of any successful business. It is important that you achieve high position for your company in the marketplace to support your company’s product and service promotion. This can help your customers to differentiate your company's products amongst the many rivals or competitors
Trade show represents the most attractive way to contact a group of people and serve a definite business all over the Globe.
The expense of the trade show accounts carries huge percentage of a company's marketing resources and funds; these trade shows stands for the most expensive and effective marketing and brand awareness. But sometimes, online transactions through trade show is more convenient and cheaper, as people get everything from the screen with a virtual environment. Trade show may balance the deficiency of B2B, as trade show transaction occurs between companies in a definite region with a definite time.
Assume about the offline event promotion, as your company may need as below:
• Huge expenses of marketing
• Time to create global leads
• The cost to attend
• Buy, Design and manufacture a stall
• Print resources
• Other expenses like traveling of staff and more..,
These are the basics requirements of an advertising campaign to drive visitors to your stand, all this for just 3 days of the 365 available.
If your company is spending anywhere upto 25% of the marketing budget on usual trade shows then you need to show the Return on Investment. Or perhaps your company would like to show but your budget cannot stretch to make a large presence amongst your rivals?
So, overlook about paying for expensive travel, stands, glossy literature. Instead reflects on the key issue - the efficiency of your company’s products and services.
Online trade show
Value of their business: Online trade show also offers marketers a reasonable solution to get a good value of their business in international market.
Capture the international markets: Online trade show is the part of continuous campaign and it also brings qualified leads that help your sales team to capture the international markets.
Now, one has to not pay expensive travel, stands, literature for the online trade show globally.
Trade show providers www.made-from-india.com for an example have helped marketers to grab numbers of global clients that now dealing online. Online trade show of your products that are available 365 days a year is handled by using a b2b portal. Online trade shows also contain information about company, products, offers, news, etc. Online trade show offers trade deals in a cost effective and targeted way that creates brand awareness in global market.
So, discover more about exhibition, trade show. Expand your company, products and the business services to grab online marketing opportunities at www.made-from-india.com
Friday, December 5, 2008
INTERNATIONAL PHARMACEUTICAL EXHIBITION-11 MARCH 2009
INTERNATIONAL PHARMA POWER - A REVOLUTION IN PHARMACEUTICAL BY EXHIBITION EXCHANGE
THE WORLDS BIGGEST EVER, ONLINE B2B EXHIBITION WHICH WILL BE INTERNATIONAL FOR PHARMACEUTICAL COMPANIES OF THE WORLD WILL FIND THEIR COMMON PLATFORM WITH WWW.MADE-FROM-INDIA.COM.
PHARMACEUTICAL COMPANIES ROUND THE WORLD SHOULD NOT MISS THIS EXHIBITION AS IT WILL HAVE HIGHEST NUMBER OF VISITORS FROM ENTIRE WORLD.
THIS EXHIBITION HAS ALREADY CAUGHT THE FANCY AMONGST AND BIG PLAYERS OF PHARMACEUTICAL BESIDE SME’S .
THIS WILL HAVE FOLLOWING TYPES OF EXHIBITORS :
A) DRUG MANUFACTURERS
B) PHARMACEUTICAL MACHINERY MANUFACTURERS
C) PATHOLOGY LEADERS
D) BIO MOLECULAR AND GENERIC LEADERS
E) WORLD RENOWNED EXPERTS AND CONSULTANTS
THIS EXHIBITION WILL BE FROM 11TH MARCH TO 18TH MARCH 2009.VENUE WILL BE WWW.MADE-FROM-INDIA.COM , A B2B PORTAL FOR PHARMACEUTICAL BUSINESS AND EXHIBITIONS.
MANUFACTURERS, EXPORTERS, IMPORTERS, TRADERS, CONSULTANTS WILLING TO ATTEND THIS EXHIBITION AS EXHIBITOR MAY CONTACT AT exhibitions@made-from-india.com AND info@made-from-india.com.
FIRST CUM FIRST BASIS WILL BE CONSIDERED FOR ACCEPTING THE EXHIBITORS .TOTAL STRENGTH OF EXHIBITORS IN PHARMACEUTICAL WILL BE SOMEWHERE AROUND 800 AND MORE.
THIS IS THE BEST OPPORTUNITY TO BEAT RECESSION AS THIS FIRST AND BIGGEST EVER ONLINE B2B TRADE SHOW AND EXHIBITION IS GOING TO NOT ONLY CREATE HISTORY BUT ALSO CREATE DEMAND OF PRODUCT OF EXHIBITORS THROUGHOUT THE WORLD WITH INSTANT BRANDING AT NEGLIGIBLE COST OF $500 FOR THE SAID PERIOD .
IN THIS EXHIBITION , EXHIBITORS WILL BE ABLE TO EXHIBIT THEIR PRODUCT ALONGWITH THEIR DETAILS AND VIDEO AS WELL AS GETTING HIGH NUMBER OF LEADS FROM THE EXHIBITION AND MAXIMUM ROI WITH NEGLIGIBLE COST OF EXHIBITING TO THE WORLD WITHOUT INTERNATIONAL BOUNDARY.
THE WORLDS BIGGEST EVER, ONLINE B2B EXHIBITION WHICH WILL BE INTERNATIONAL FOR PHARMACEUTICAL COMPANIES OF THE WORLD WILL FIND THEIR COMMON PLATFORM WITH WWW.MADE-FROM-INDIA.COM.
PHARMACEUTICAL COMPANIES ROUND THE WORLD SHOULD NOT MISS THIS EXHIBITION AS IT WILL HAVE HIGHEST NUMBER OF VISITORS FROM ENTIRE WORLD.
THIS EXHIBITION HAS ALREADY CAUGHT THE FANCY AMONGST AND BIG PLAYERS OF PHARMACEUTICAL BESIDE SME’S .
THIS WILL HAVE FOLLOWING TYPES OF EXHIBITORS :
A) DRUG MANUFACTURERS
B) PHARMACEUTICAL MACHINERY MANUFACTURERS
C) PATHOLOGY LEADERS
D) BIO MOLECULAR AND GENERIC LEADERS
E) WORLD RENOWNED EXPERTS AND CONSULTANTS
THIS EXHIBITION WILL BE FROM 11TH MARCH TO 18TH MARCH 2009.VENUE WILL BE WWW.MADE-FROM-INDIA.COM , A B2B PORTAL FOR PHARMACEUTICAL BUSINESS AND EXHIBITIONS.
MANUFACTURERS, EXPORTERS, IMPORTERS, TRADERS, CONSULTANTS WILLING TO ATTEND THIS EXHIBITION AS EXHIBITOR MAY CONTACT AT exhibitions@made-from-india.com AND info@made-from-india.com.
FIRST CUM FIRST BASIS WILL BE CONSIDERED FOR ACCEPTING THE EXHIBITORS .TOTAL STRENGTH OF EXHIBITORS IN PHARMACEUTICAL WILL BE SOMEWHERE AROUND 800 AND MORE.
THIS IS THE BEST OPPORTUNITY TO BEAT RECESSION AS THIS FIRST AND BIGGEST EVER ONLINE B2B TRADE SHOW AND EXHIBITION IS GOING TO NOT ONLY CREATE HISTORY BUT ALSO CREATE DEMAND OF PRODUCT OF EXHIBITORS THROUGHOUT THE WORLD WITH INSTANT BRANDING AT NEGLIGIBLE COST OF $500 FOR THE SAID PERIOD .
IN THIS EXHIBITION , EXHIBITORS WILL BE ABLE TO EXHIBIT THEIR PRODUCT ALONGWITH THEIR DETAILS AND VIDEO AS WELL AS GETTING HIGH NUMBER OF LEADS FROM THE EXHIBITION AND MAXIMUM ROI WITH NEGLIGIBLE COST OF EXHIBITING TO THE WORLD WITHOUT INTERNATIONAL BOUNDARY.
Thursday, December 4, 2008
Exhibition can beat Recession
Every other day there are conferences , seminars, workshops and round the table conferences amongst the corporate world so to beat recession . But , has any body found any way out from recession in market .
If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.
Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.
Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
Tuesday, December 2, 2008
Benefits of Brand Building for getting results in b2b markets
For Business , Branding, and positioning are its key part, since it has become modern business necessity. Brand positioning benefits are derived from the brand awareness,creation of brand value proposition and the brand positioning statement of a company. They may vary, depending on a market you choose to work in with reference to brand punchers campaign.
Brand marketing is gaining more popularity among many modern companies. Branding remains no longer an option, it has turned to be a necessity in the modern business environment and brand positioning is one of the vital brand marketing components. It offers companies many benefits. Let us take a closer look at the brand positioning, the benefits it provides and two different areas where it is applied.
The brand positioning can be exercised in the customer oriented branding and in the b2b branding. The brand positioning benefits and the ways to achieve them will vary considerably in those two areas. Your band value proposition would also diverge for those two different markets.
Your brand positioning benefits are gained from the functional, emotional or self-expressive value propositions and from your positioning statement's ability to capture your stakeholders' attention and space in their minds. For most customers all three ways of expressing your brand value proposition can be vital and working, however, not all of them will work well for the brand positioning for b2b markets. Brand positioning benefits, obtained from a functional brand value proposition in a customer market, are based on the products' or companies' natural benefits and advantages. A FedEx term of delivery is a good example of such functional benefit. Nevertheless, it will work well only if such benefit or advantage remains a priority of a particular company and makes it unique among its competitors. More brand positioning benefits can be received from the emotional or self expressive brand value propositions for the customer market. For instance, Volvo is strongly associated in customers' minds with safety and Mercedes can be an expression of who those customers are and their social status. Choosing those brands, the customers choose emotions and social self expression they desire to build up about themselves. The emotional and self expressive based value propositions build up strong bonds between customers and brands. Frequently, those two components are closely bond together. They evoke a more psychological rather than a functional interaction of the customers with the brands, and thus, are able to produce more brand positioning benefits.
Nonetheless, brand positioning benefits for b2b markets mostly cannot be taken from the emotional or self expressive value propositions. The b2b managers, who are responsible for purchases for their companies, are in the search for the functional benefits and value propositions, the emotional appeals will not produce many results with them. What they want to know is your credibility, terms and price conditions rather than the emotions your brand can evoke in them. The B2b positioning has to be based more upon particular product benefits and contract conditions rather than on emotions.
Finally, your positioning statement both, for the customer and for the b2b markets, has to be aimed at capturing people's attention and winning a unique position in their minds and hearts. Remember, the positioning and the benefits it produces, comes from winning a special place in people's minds, not in their pockets.
Brand marketing is gaining more popularity among many modern companies. Branding remains no longer an option, it has turned to be a necessity in the modern business environment and brand positioning is one of the vital brand marketing components. It offers companies many benefits. Let us take a closer look at the brand positioning, the benefits it provides and two different areas where it is applied.
The brand positioning can be exercised in the customer oriented branding and in the b2b branding. The brand positioning benefits and the ways to achieve them will vary considerably in those two areas. Your band value proposition would also diverge for those two different markets.
Your brand positioning benefits are gained from the functional, emotional or self-expressive value propositions and from your positioning statement's ability to capture your stakeholders' attention and space in their minds. For most customers all three ways of expressing your brand value proposition can be vital and working, however, not all of them will work well for the brand positioning for b2b markets. Brand positioning benefits, obtained from a functional brand value proposition in a customer market, are based on the products' or companies' natural benefits and advantages. A FedEx term of delivery is a good example of such functional benefit. Nevertheless, it will work well only if such benefit or advantage remains a priority of a particular company and makes it unique among its competitors. More brand positioning benefits can be received from the emotional or self expressive brand value propositions for the customer market. For instance, Volvo is strongly associated in customers' minds with safety and Mercedes can be an expression of who those customers are and their social status. Choosing those brands, the customers choose emotions and social self expression they desire to build up about themselves. The emotional and self expressive based value propositions build up strong bonds between customers and brands. Frequently, those two components are closely bond together. They evoke a more psychological rather than a functional interaction of the customers with the brands, and thus, are able to produce more brand positioning benefits.
Nonetheless, brand positioning benefits for b2b markets mostly cannot be taken from the emotional or self expressive value propositions. The b2b managers, who are responsible for purchases for their companies, are in the search for the functional benefits and value propositions, the emotional appeals will not produce many results with them. What they want to know is your credibility, terms and price conditions rather than the emotions your brand can evoke in them. The B2b positioning has to be based more upon particular product benefits and contract conditions rather than on emotions.
Finally, your positioning statement both, for the customer and for the b2b markets, has to be aimed at capturing people's attention and winning a unique position in their minds and hearts. Remember, the positioning and the benefits it produces, comes from winning a special place in people's minds, not in their pockets.
Saturday, November 29, 2008
Business Revolution With B2b Online Exhibition
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of thw world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of thw world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
Wednesday, November 26, 2008
OBLINE B2B EXHIBITION
Gone are the days when one has to send communication through letters, fax or by other modes , today is the world of hi tech communicating modes say e-mail, sms, mms etc.
New media of internet has dominated the business as well, so is the high time when online exhibition should replace the offline exhibition.Since, online exhibition has following benefits :
a) No travelling
b) deep reach
c) less cost
d) more profit
e) 24 hrs live
f) no international boundary
g) more ROI
h) more exposure
in the history of b2b portals of the world including india , the online exhibition is for the first time introduced by www.made-from-india.com which is going to see not only area specific exhibitions but also industry specific exhibitions.
The first phase of exhibition is to start from 14 Decemeber 2008 and will last upto 31th January 2009 in which prominent exhibitors of indian industrial belts i.eAhmedabad, Aurangabad , Rajkot, Mumbai, Surat and vadodara will be highlighted.
During second phase, from 15the February 2009 to 31st March 2009,industry specific exhibitions will be for cotton, pharmaceutical, plastics, chemicals etc. This will also highlight some prominent manufacturers from entire world.Since,industry specific will be international exhibition.
This exhibition is going to be a great boon for manufacturer, exporters, importers, traders etc of entire world.
Monday, November 3, 2008
Why New Markets Are Required For One’s Products
Before one understand this mystery , three factors are to be known for
revealing the mathematics of any market players :
a) Demand and Supply
b) Quality at competitive rate
c) Growth for survival in tough competition
I remember last Saturday I got a call from a senior president of a MNC, saying that
I am looking for new market but cant make as to where shall I go for and especially when the management is insisting for fast set up of new supply chain in new markets
but I am afraid with global melt down of economy ,since , it has broken the backbone of every company irrespective of country.
I started to deal the situation with certain things which I am just reiterating so that some one can use it as to why new markets are required.
New Markets can be set up by adopting any of the ways as is practiced by the global players :
a) Setting up a subsidiary unit
b) Making up channel sales force
c) Making business associates
d) Making assignment based agents
e) Generating continous leads for business deals
People may choose as per their best economy , nature of business and longetivity of business interest.
But, the gentleman was sounding over enthusiastic and even said ,…….yes ,Mr Becker,
I know this all but my problem is still as such and repeated it as well for times.
This made me to finally ask him to accompany me over tea which longed to dinner.
In our first sitting , he had a very long brain storming session and he was only interested to know an answer to why ? instead of knowing how to do it so , let us name it “Why Session”
Why Session
New Market means more business and new business as well. In other words means more profit and revenue irrespective of its sustainability .
Again the same question cropped as to why new market , ofcourse ! for this I am paid for and companies make business out of such advises.
a) What is the meaning of new market ?
b) How to explore new market ?
c) Which market will be the best new market ?
All the aforesaid questions have simple answer as discussed below.
It can be understood by simple formula of demand and supply. Where there is demand which is sustainable and with better prospects will be considered as new market.
The new market can be within the territory of one’s country or may even cross the barrier of international market. If demand is more in a new market , then it is always advisable for exploring a new market.
The market can be explored with better pricing with best quality,since the golden rule is quality should always command the pricing factor and pricing factor always follow quality factor.
Since, both are incomplete without each other and compliment vice versa.
As already said , the new market could be explored with new subsidiary,joint venture, partnerships, business associates, deployment of work force or even without substantial investment by way of continous generation of business leads , may be a B2b platform or b2b portal can get business leads for you like
www.made-crom-india.com ,which I recently saw and seems to be a promising one for global traders and exporters.
Exploring new markets can be even by way of launching your product in unexplored areas of one’s country and even exporting the product to a particular country where best demand is there . The result will be more demand will always give better pricing factor. Ofcourse, such markets will be the best market to be explored since business is done for profit and the market which can give more profit will always be the best market whether it is new and unknown as well.
Say, a ball pen has the best quality over the existing ball pens in its segment and usage, but unless not being sold in better market will always get less revenue over inferior ball pens which are in best market where the demand is more for ball pens and for quality.
After listening such simple things , the gentleman said , Mr Becker even I knew this but you made me understand the simple analogy and now I am sure to give some promising result to my management.
We shall be discussing other aspects of other sessions in due course of time, meanwhile , simply understand the fact that business is for profit and it is always dominated by demand and supply .
The author is business editor with http://www.made-from-india.com/article_detail.php?artid=72
revealing the mathematics of any market players :
a) Demand and Supply
b) Quality at competitive rate
c) Growth for survival in tough competition
I remember last Saturday I got a call from a senior president of a MNC, saying that
I am looking for new market but cant make as to where shall I go for and especially when the management is insisting for fast set up of new supply chain in new markets
but I am afraid with global melt down of economy ,since , it has broken the backbone of every company irrespective of country.
I started to deal the situation with certain things which I am just reiterating so that some one can use it as to why new markets are required.
New Markets can be set up by adopting any of the ways as is practiced by the global players :
a) Setting up a subsidiary unit
b) Making up channel sales force
c) Making business associates
d) Making assignment based agents
e) Generating continous leads for business deals
People may choose as per their best economy , nature of business and longetivity of business interest.
But, the gentleman was sounding over enthusiastic and even said ,…….yes ,Mr Becker,
I know this all but my problem is still as such and repeated it as well for times.
This made me to finally ask him to accompany me over tea which longed to dinner.
In our first sitting , he had a very long brain storming session and he was only interested to know an answer to why ? instead of knowing how to do it so , let us name it “Why Session”
Why Session
New Market means more business and new business as well. In other words means more profit and revenue irrespective of its sustainability .
Again the same question cropped as to why new market , ofcourse ! for this I am paid for and companies make business out of such advises.
a) What is the meaning of new market ?
b) How to explore new market ?
c) Which market will be the best new market ?
All the aforesaid questions have simple answer as discussed below.
It can be understood by simple formula of demand and supply. Where there is demand which is sustainable and with better prospects will be considered as new market.
The new market can be within the territory of one’s country or may even cross the barrier of international market. If demand is more in a new market , then it is always advisable for exploring a new market.
The market can be explored with better pricing with best quality,since the golden rule is quality should always command the pricing factor and pricing factor always follow quality factor.
Since, both are incomplete without each other and compliment vice versa.
As already said , the new market could be explored with new subsidiary,joint venture, partnerships, business associates, deployment of work force or even without substantial investment by way of continous generation of business leads , may be a B2b platform or b2b portal can get business leads for you like
www.made-crom-india.com ,which I recently saw and seems to be a promising one for global traders and exporters.
Exploring new markets can be even by way of launching your product in unexplored areas of one’s country and even exporting the product to a particular country where best demand is there . The result will be more demand will always give better pricing factor. Ofcourse, such markets will be the best market to be explored since business is done for profit and the market which can give more profit will always be the best market whether it is new and unknown as well.
Say, a ball pen has the best quality over the existing ball pens in its segment and usage, but unless not being sold in better market will always get less revenue over inferior ball pens which are in best market where the demand is more for ball pens and for quality.
After listening such simple things , the gentleman said , Mr Becker even I knew this but you made me understand the simple analogy and now I am sure to give some promising result to my management.
We shall be discussing other aspects of other sessions in due course of time, meanwhile , simply understand the fact that business is for profit and it is always dominated by demand and supply .
The author is business editor with http://www.made-from-india.com/article_detail.php?artid=72
Sunday, November 2, 2008
2008 IOF World Congress on Osteoporosis,Thailand
IOF invites osteoporosis specialists and health professionals from around the world to attend the 2008 IOF World Congress on Osteoporosis to be held at the Queen Sirikit National Convention Center in Bangkok, Thailand.it will be held between 3rd December to 7 December 2008 at Bankok,Thailand.
The congress provides a comprehensive overview of new developments, ranging from basic and clinical research to advances in diagnosis and therapy. It includes:
* Plenary lectures on the field's hot topics by leading experts
* Numerous "Meet-the-Experts" sessions on a wide range of clinical topics
* Three special orthopaedic sessions
* A nutrition and bone health session
* Poster sessions, Satellite symposia and a large exhibition center
IOF and the Thai Osteoporosis Foundation are honoured to announce that HRH Princess Mahajakri Sirindhorn of Thailand will officially open the Congress. The opening ceremony will also include a Keynote Lecture by Professor John Kanis, President of IOF.
* On site registration: December 3 – 7, 2008
Schedule
Wednesday, December 3
11.00 - 12.30
Nutrition & Bone Health Session
-Maternal Nutrition and Osteoporosis in the Offspring, Cyrus Cooper, U.K.
-Nutrition and Peak Bone Mass, René Rizzoli, Switzerland
-Vitamin K and the Elderly, Sarah Booth, U.S.A.
-Interaction of Calcium and Protein, Bess Dawson-Hughes, U.S.A.
13.00 - 14.30
Asian Osteoporosis Audit
Presentation prepared by Ambrish Mithal / Media Briefing
Orthopaedic Session: Asian Perspective
13.00 -13.05
Introduction
Suthorn Bavonratanavech, Thailand
13.05 -13.30
The Orthopaedic Challenge: Impact on our Daily Business
Toshitaka Nakamura, Japan
13.30 - 13.55
Fracture Healing Research
Arata Nakajima, Japan
13.55 -14.20
Vertebral Fractures in Asia: The Role of Vertebroplasty/Kyphoplasty
in their Management
Ping-Chung Leung, Hong Kong, China
14.20 - 14.30
Conclusion and Q&A
14.45 - 16.15
Satellite Symposium by MSD
Satellite Symposium by Wyeth
16:45-18:15
Satellite Symposium by Amgen
18.30 - 19.30
Official Opening
HRH Princess Mahajakri Sirindhorn of Thailand will officially open the Congress.
Keynote lecture by John A. Kanis
Open exhibition area
19.30 – 21.30
Welcome reception
Thursday, December 4
8.30 – 10.45
SESSION I
Chairs: H. Orimo / B. Masri
Worldwide Epidemiology of Fractures: Differences between East and West
Jane Cauley, U.S.A.
IOF-Servier Young Investigator Research Grant
Oral Presentations
An Update on the Genetics of Osteoporosis
Andre Uitterlinden, The Netherlands
10.45 – 11.15
Coffee Break / Poster session
11.15 – 12.15
MEET-THE-EXPERT SESSIONS
-Achievement of Peak BMD, Serge Ferrari, Switzerland
-Clinical Controversies in Osteoporosis, Steven R. Cummings, U.S.A.
-Glucocorticoid-induced Osteoporosis, Juliet E. Compston, U.K.
-Non-invasive Assessment of Bone Architecture and Fracture Risk,
Mary L. Bouxsein, U.S.A.
-Nutrition and Bone Health, René Rizzoli, Switzerland
-Rehabilitation of Osteoporotic Fractures, Helmut Minne, Germany
-Uses of Biochemical Markers in Clinical Practice, Gregorio Riera-Espinoza, Venezuela
-Vitamin D -Analogs for Osteoporosis Treatment, Toshio Matsumoto, Japan
12.15 – 13.30
Break / Poster Session
13.30 – 14.30
MEET-THE-EXPERT SESSIONS
-Advanced Imaging Techniques in Osteoporosis, Harry K. Genant, U.S.A.
-Developmental Origins of Osteoporotic Fractures, Cyrus Cooper, U.K.
-Fragility Fracture: From Pathology to Treatment, David Marsh, U.K.; Kristina Åkesson,
Sweden; Ghassan Maalouf, Lebanon; Suthorn Bavonratanavech, Thailand
-Glucocorticoid-induced Osteoporosis, Juliet E. Compston, U.K.
-Replacement of Vitamin D throughout the Life Course, Bess Dawson-Hughes, U.S.A.
-The Follow-up of Osteoporosis Treatment, Rubem Lederman, Brazil;
Chatlert Pongchaiyakul, Thailand
-What's New in Women's Health?, Khunying Kobchitt Limpaphayom, Thailand;
Unnop Jaisamrarn, Thailand
14.45 – 16.45
SESSION II
Chairs: T. Matsumoto / S. Papapoulos
Brain and Bone: CNS Control of Bone Metabolism
Florent Elefteriou, U.S.A.
Cancer Induced Bone Loss
Robert E. Coleman, U.K.
Oral Presentations
16.45 – 17.15
Break / Poster Session
17.15 - 18.45
Satellite Symposium by Eli Lilly
Satellite Symposium by Servier
Friday, December 5
8.30 – 10.45
SESSION III
Chairs: E. Lau / H. Minne
Novel Mechanisms of Bone Formation (Mechanotransduction to Sclerostin)
John Bilezikian, U.S.A.
Pierre Delmas Award
Oral Presentations
Absolute Fracture Risk / Determination and Clinical Usefulness
Eugene McCloskey, U.K.
10.45 – 11.15
Coffee Break / Poster session
11.15 – 12.15
MEET-THE-EXPERT SESSIONS
-Advanced Imaging Techniques in Osteoporosis, Harry K. Genant, U.S.A.
-Clinical Aspects of Treatment with Anabolic Therapies, Paul D. Miller, U.S.A.
-Replacement of Vitamin D throughout the Life Course, Bess Dawson-Hughes, U.S.A.
-The Follow-up of Osteoporosis Treatment, Rubem Lederman, Brazil;
Chatlert Pongchaiyakul, Thailand
-Vitamin D Analogs for Osteoporosis Treatment, Toshio Matsumoto, Japan
-What's New in Women's Health?, Khunying Kobchitt Limpaphayom, Thailand;
Unnop Jaisamrarn, Thailand
11.15 – 14.30
Orthopaedic Session: International Perspective - Healing, Repair and Prevention of Fragility Fractures
Chairs: S. Bavonratanavech / T. Einhorn
11.30 - 11.35
Introduction
Suthorn Bavonratanavech, Thailand and Thomas A. Einhorn, U.S.A.
11.35 - 12.00
Biomechanics of Age-Related Fractures
Mary L. Bouxsein, U.S.A.
12.00 - 12.25
New Developments in the Biology of Fracture Healing
Thomas A. Einhorn, U.S.A
12.25 - 12.50
Fracture Healing in Osteoporotic Bone - Mechanical and Pharmacological Treatment
Mathias P. Bostrom, U.S.A.
12.50 - 13.20 Courtesy break
13.20 - 13.45
Effects of Osteoporosis Agents on Fracture Healing
David G. Little, Australia
13.45 – 14.10
Report on the Requirements for Clinical Trials on Bone Healing –
GREES-ESCEO-IOF Workshop
Jörg Goldhahn, Switzerland
14.10 – 14.30
Discussion and Conclusion
12.15 – 13.30
Break / Poster Session
13.30 – 14.30
MEET-THE-EXPERT SESSIONS
-Bone Quality – What Does it Mean for the Clinician? Toshitaka Nakamura, Japan
-Case Studies in Osteoporosis, Uri A. Liberman, Israel
-Duration and Complications of Bisphosphonate Therapy, Silvano Adami, Italy
-Differences Between Bisphosphonates, Jonathon D. Adachi, Canada
-Evaluation and Treatment of Osteoarthritis, Jean-Yves Reginster, Belgium
-Public Health Impact and Prevention of Osteoporotic Fractures in Asia,
Edith Lau, Hong Kong, China
-Secondary Osteoporosis, Socrates E. Papapoulos, The Netherlands
14.45 – 16.45
SESSION IV
Chairs: S. Cummings / J. Stenmark
Vitamin D Insufficiency: Myth or Reality
Steven Boonen, Belgium
Approaches to the Prevention of Bone Fragility throughout Life: Diet and Exercise
Ego Seeman, Australia
Oral Presentations
16.45 – 17.15
Break / Poster session
17.15 - 18.45
Satellite Symposium by Sanofi Aventis and Procter & Gamble Pharmaceuticals (ABBH)
Satellite Symposium by Medtronic
Saturday, December 6
8.30 – 10.45
SESSION V
Chairs: J-Y. Reginster / E. Seeman
Immune System and Bone
Hiroshi Takayanagi, Japan
IOF Medal of Achievement
Oral Presentations
Estrogen and Bone in Men and Women
Sundeep Khosla, U.S.A.
10.45 – 11.15
Coffee Break / Poster session
11.15 – 12.15
MEET-THE-EXPERT SESSIONS
-Bone Quality – What Does it Mean for the Clinician? Toshitaka Nakamura, Japan
-Case Studies in Osteoporosis, Uri A. Liberman, Israel
-Differences Between Bisphosphonates, Jonathan D. Adachi, Canada
-Duration and Complications of Bisphosphonate Therapy, Silvano Adami, Italy
-Evaluation and Treatment of Osteoarthritis, Jean-Yves Reginster, Belgium
-Public Health Impact and Prevention of Osteoporotic Fractures in Asia,
Edith Lau, Hong Kong, China
-Secondary Osteoporosis, Socrates E. Papapoulos, The Netherlands
12.15 – 13.30
Break / Poster Session
13.30 – 14.30
MEET-THE-EXPERT SESSIONS
-Achievement of Peak BMD, Serge Ferrari, Switzerland
-Clinical Aspects of Treatment with Anabolic Therapies, Paul D. Miller, U.S.A.
-Clinical Controversies in Osteoporosis, Steven R. Cummings, U.S.A.
-Developmental Origins of Osteoporotic Fractures, Cyrus Cooper, U.K.
-Fragility Fracture: From Pathology to Treatment, David Marsh, U.K.; Kristina Åkesson, Sweden; Ghassan Maalouf, Lebanon; Suthorn Bavonratanavech, Thailand
-Non-invasive Assessment of Bone Architecture and Fracture Risk, Mary L. Bouxsein, U.S.A.
-Nutrition and Bone Health, René Rizzoli, Switzerland
-Rehabilitation of Osteoporotic Fractures, Helmut Minne, Germany
-Uses of Biochemical Markers in Clinical Practice, Gregorio Riera-Espinoza, Venezuela
14.45 – 16.45
SESSION VI: Olof Johnell Memorial Lectures
Chairs: T. Nakamura/ J. Zanchetta
Economically Effective Osteoporosis Treatment Worldwide
John A. Kanis, U.K.
Novel /Biological Therapies in Osteoporosis
Socrates E. Papapoulos, The Netherlands
Oral Presentations
16.45 – 17.15
Break / Poster session
17.15 - 18.45
Satellite Symposium by Roche/GSK
Building Bridges in Bone Health: the Cell, the Tissue,
the Patient and Policy
Orthopaedic Symposium organized by Thai Osteoporosis Foundation (TOPF)
in collaboration with Novartis. Download program (PDF, 19.3 KB)
Sunday December 7
8.30 – 12.15
SESSION VII
Chairs: C. Cooper / S. Bavonratanavech
Epidemiology and Risk Factors for Osteoarthritis
Cyrus Cooper, U.K.
Oral Presentations
Late Breaking News
Structure Modification in Osteoarthritis: Fact or Fantasy?
Jean-Yves Reginster, Belgium
We recommend online registration, with credit card payment only.
Alternatively, you can register by completing and faxing/mailing the registration form to the IOF Congress Secretariat.
Download registration form (PDF, 132.2 KB)
Registrations will be considered as valid when the payment and the registration form are received.
If mailing the registration form, please make a copy of your completed form
(for your records) prior to mailing it.
If registering before October 31, 2008 please send all registration forms and
payments to:
IOF Congress Secretariat
73, cours Albert Thomas
69447 Lyon cedex 03, France
Fax: +33 4 72 36 90 52
After the October 31, 2008 deadline, you must register for the Congress on site.
Registrations will only be accepted with payments made in US$.
Registration Fees
Status (see fee definitions below)
Early Registration
(until May 22, 2008) Pre-Registration
May 23-October 31, 2008 On Site (2)
Non-Member US$ 515 US$ 645 US$ 730
IOF Member US$ 460 US$ 580 US$ 655
Student/Fellow (1) US$ 195 US$ 240 US$ 260
Non-OECD countries (3) US$ 195 US$ 240 US$ 260
(1) Certification of Student/Fellow status required, see below.
(2) No online registration will be accepted after October 31, 2008 – only on site is possible
(3) Contact the Secretariat to check your country status. Proof of residency may be required.
Registration fee definitions and forms of payment
Forms of Payment
• Credit Card: IOF only accepts VISA and MASTERCARD (we do not accept American Express)
• Direct Bank Transfer: Please e-mail the IOF Congress Secretariat at
info@iofbonehealth.org for details
Registration Fee Definitions
Non-Member: Those persons for which the definitions below of IOF Member and Student/Fellow are not applicable.
IOF-Member: A member of either the IOF’s Board, or Committee of Scientific Advisors, or Committee of National Societies, or a member of one of IOF’s national societies (for a complete and current list, please click here), or the IOF representative in the Committee of Corporate Advisors.
Student/Fellow: Those persons who are in training as a graduate (MSc/PhD) student or as a medical student or those persons who hold MD or PhD degrees and who are in residency or postgraduate fellowship programs. A certification and signature from their mentor verifying their training status must be included on the registration form.
Non-OECD countries: Please contact the registration secretariat to
check your country status. Proof of residency may be required.
Accompanying Person
A badge for one accompanying person per registered participant may be requested at no additional charge. This badge includes admission to the Welcome Cocktail but does not allow access to the scientific program, poster sessions and exhibition area.
Group Registration
If you are interested in a group registration (10 persons or more), please e-mail the IOF Congress Secretariat at info@iofbonehealth.org for further information. Please note that no registration will be made without full personal contact details for each participant and the corresponding payment. Blank registrations are not allowed.
Cancellation & Refund Policies
Notification of cancellation and refund requests must be submitted in writing by September 14, 2008 to the IOF Congress Secretariat. An administrative fee of 20% will be deducted from the total amount originally due/charged. No refunds will be given for cancellations received after September 14, 2008. All refunds will be made after the Congress.
Badge Name Changes
An administrative fee of US$ 65/badge will be charged for a badge name change after June 30, 2008. Blank badges are not allowed.
Lost Badge
In case of lost badge, an administrative fee of US$ 65 will be charged for the reprint of the badge.
Passport & Entry Visa
Participants are strongly advised to make sure they fulfill all legal requirements to enter Thailand. Besides a valid passport, an entry visa may also be required. Please check with your nearest Thai consulate or embassy. Official letters of invitation for entry visas will be supplied upon request to the IOF Congress Secretariat, following completed registration and payment of fees (see registration form). Please allow sufficient time for this procedure. Note that such letters do not commit IOF to any kind of financial support, hosting arrangement, nor does it guarantee an entry visa issue.
The congress provides a comprehensive overview of new developments, ranging from basic and clinical research to advances in diagnosis and therapy. It includes:
* Plenary lectures on the field's hot topics by leading experts
* Numerous "Meet-the-Experts" sessions on a wide range of clinical topics
* Three special orthopaedic sessions
* A nutrition and bone health session
* Poster sessions, Satellite symposia and a large exhibition center
IOF and the Thai Osteoporosis Foundation are honoured to announce that HRH Princess Mahajakri Sirindhorn of Thailand will officially open the Congress. The opening ceremony will also include a Keynote Lecture by Professor John Kanis, President of IOF.
* On site registration: December 3 – 7, 2008
Schedule
Wednesday, December 3
11.00 - 12.30
Nutrition & Bone Health Session
-Maternal Nutrition and Osteoporosis in the Offspring, Cyrus Cooper, U.K.
-Nutrition and Peak Bone Mass, René Rizzoli, Switzerland
-Vitamin K and the Elderly, Sarah Booth, U.S.A.
-Interaction of Calcium and Protein, Bess Dawson-Hughes, U.S.A.
13.00 - 14.30
Asian Osteoporosis Audit
Presentation prepared by Ambrish Mithal / Media Briefing
Orthopaedic Session: Asian Perspective
13.00 -13.05
Introduction
Suthorn Bavonratanavech, Thailand
13.05 -13.30
The Orthopaedic Challenge: Impact on our Daily Business
Toshitaka Nakamura, Japan
13.30 - 13.55
Fracture Healing Research
Arata Nakajima, Japan
13.55 -14.20
Vertebral Fractures in Asia: The Role of Vertebroplasty/Kyphoplasty
in their Management
Ping-Chung Leung, Hong Kong, China
14.20 - 14.30
Conclusion and Q&A
14.45 - 16.15
Satellite Symposium by MSD
Satellite Symposium by Wyeth
16:45-18:15
Satellite Symposium by Amgen
18.30 - 19.30
Official Opening
HRH Princess Mahajakri Sirindhorn of Thailand will officially open the Congress.
Keynote lecture by John A. Kanis
Open exhibition area
19.30 – 21.30
Welcome reception
Thursday, December 4
8.30 – 10.45
SESSION I
Chairs: H. Orimo / B. Masri
Worldwide Epidemiology of Fractures: Differences between East and West
Jane Cauley, U.S.A.
IOF-Servier Young Investigator Research Grant
Oral Presentations
An Update on the Genetics of Osteoporosis
Andre Uitterlinden, The Netherlands
10.45 – 11.15
Coffee Break / Poster session
11.15 – 12.15
MEET-THE-EXPERT SESSIONS
-Achievement of Peak BMD, Serge Ferrari, Switzerland
-Clinical Controversies in Osteoporosis, Steven R. Cummings, U.S.A.
-Glucocorticoid-induced Osteoporosis, Juliet E. Compston, U.K.
-Non-invasive Assessment of Bone Architecture and Fracture Risk,
Mary L. Bouxsein, U.S.A.
-Nutrition and Bone Health, René Rizzoli, Switzerland
-Rehabilitation of Osteoporotic Fractures, Helmut Minne, Germany
-Uses of Biochemical Markers in Clinical Practice, Gregorio Riera-Espinoza, Venezuela
-Vitamin D -Analogs for Osteoporosis Treatment, Toshio Matsumoto, Japan
12.15 – 13.30
Break / Poster Session
13.30 – 14.30
MEET-THE-EXPERT SESSIONS
-Advanced Imaging Techniques in Osteoporosis, Harry K. Genant, U.S.A.
-Developmental Origins of Osteoporotic Fractures, Cyrus Cooper, U.K.
-Fragility Fracture: From Pathology to Treatment, David Marsh, U.K.; Kristina Åkesson,
Sweden; Ghassan Maalouf, Lebanon; Suthorn Bavonratanavech, Thailand
-Glucocorticoid-induced Osteoporosis, Juliet E. Compston, U.K.
-Replacement of Vitamin D throughout the Life Course, Bess Dawson-Hughes, U.S.A.
-The Follow-up of Osteoporosis Treatment, Rubem Lederman, Brazil;
Chatlert Pongchaiyakul, Thailand
-What's New in Women's Health?, Khunying Kobchitt Limpaphayom, Thailand;
Unnop Jaisamrarn, Thailand
14.45 – 16.45
SESSION II
Chairs: T. Matsumoto / S. Papapoulos
Brain and Bone: CNS Control of Bone Metabolism
Florent Elefteriou, U.S.A.
Cancer Induced Bone Loss
Robert E. Coleman, U.K.
Oral Presentations
16.45 – 17.15
Break / Poster Session
17.15 - 18.45
Satellite Symposium by Eli Lilly
Satellite Symposium by Servier
Friday, December 5
8.30 – 10.45
SESSION III
Chairs: E. Lau / H. Minne
Novel Mechanisms of Bone Formation (Mechanotransduction to Sclerostin)
John Bilezikian, U.S.A.
Pierre Delmas Award
Oral Presentations
Absolute Fracture Risk / Determination and Clinical Usefulness
Eugene McCloskey, U.K.
10.45 – 11.15
Coffee Break / Poster session
11.15 – 12.15
MEET-THE-EXPERT SESSIONS
-Advanced Imaging Techniques in Osteoporosis, Harry K. Genant, U.S.A.
-Clinical Aspects of Treatment with Anabolic Therapies, Paul D. Miller, U.S.A.
-Replacement of Vitamin D throughout the Life Course, Bess Dawson-Hughes, U.S.A.
-The Follow-up of Osteoporosis Treatment, Rubem Lederman, Brazil;
Chatlert Pongchaiyakul, Thailand
-Vitamin D Analogs for Osteoporosis Treatment, Toshio Matsumoto, Japan
-What's New in Women's Health?, Khunying Kobchitt Limpaphayom, Thailand;
Unnop Jaisamrarn, Thailand
11.15 – 14.30
Orthopaedic Session: International Perspective - Healing, Repair and Prevention of Fragility Fractures
Chairs: S. Bavonratanavech / T. Einhorn
11.30 - 11.35
Introduction
Suthorn Bavonratanavech, Thailand and Thomas A. Einhorn, U.S.A.
11.35 - 12.00
Biomechanics of Age-Related Fractures
Mary L. Bouxsein, U.S.A.
12.00 - 12.25
New Developments in the Biology of Fracture Healing
Thomas A. Einhorn, U.S.A
12.25 - 12.50
Fracture Healing in Osteoporotic Bone - Mechanical and Pharmacological Treatment
Mathias P. Bostrom, U.S.A.
12.50 - 13.20 Courtesy break
13.20 - 13.45
Effects of Osteoporosis Agents on Fracture Healing
David G. Little, Australia
13.45 – 14.10
Report on the Requirements for Clinical Trials on Bone Healing –
GREES-ESCEO-IOF Workshop
Jörg Goldhahn, Switzerland
14.10 – 14.30
Discussion and Conclusion
12.15 – 13.30
Break / Poster Session
13.30 – 14.30
MEET-THE-EXPERT SESSIONS
-Bone Quality – What Does it Mean for the Clinician? Toshitaka Nakamura, Japan
-Case Studies in Osteoporosis, Uri A. Liberman, Israel
-Duration and Complications of Bisphosphonate Therapy, Silvano Adami, Italy
-Differences Between Bisphosphonates, Jonathon D. Adachi, Canada
-Evaluation and Treatment of Osteoarthritis, Jean-Yves Reginster, Belgium
-Public Health Impact and Prevention of Osteoporotic Fractures in Asia,
Edith Lau, Hong Kong, China
-Secondary Osteoporosis, Socrates E. Papapoulos, The Netherlands
14.45 – 16.45
SESSION IV
Chairs: S. Cummings / J. Stenmark
Vitamin D Insufficiency: Myth or Reality
Steven Boonen, Belgium
Approaches to the Prevention of Bone Fragility throughout Life: Diet and Exercise
Ego Seeman, Australia
Oral Presentations
16.45 – 17.15
Break / Poster session
17.15 - 18.45
Satellite Symposium by Sanofi Aventis and Procter & Gamble Pharmaceuticals (ABBH)
Satellite Symposium by Medtronic
Saturday, December 6
8.30 – 10.45
SESSION V
Chairs: J-Y. Reginster / E. Seeman
Immune System and Bone
Hiroshi Takayanagi, Japan
IOF Medal of Achievement
Oral Presentations
Estrogen and Bone in Men and Women
Sundeep Khosla, U.S.A.
10.45 – 11.15
Coffee Break / Poster session
11.15 – 12.15
MEET-THE-EXPERT SESSIONS
-Bone Quality – What Does it Mean for the Clinician? Toshitaka Nakamura, Japan
-Case Studies in Osteoporosis, Uri A. Liberman, Israel
-Differences Between Bisphosphonates, Jonathan D. Adachi, Canada
-Duration and Complications of Bisphosphonate Therapy, Silvano Adami, Italy
-Evaluation and Treatment of Osteoarthritis, Jean-Yves Reginster, Belgium
-Public Health Impact and Prevention of Osteoporotic Fractures in Asia,
Edith Lau, Hong Kong, China
-Secondary Osteoporosis, Socrates E. Papapoulos, The Netherlands
12.15 – 13.30
Break / Poster Session
13.30 – 14.30
MEET-THE-EXPERT SESSIONS
-Achievement of Peak BMD, Serge Ferrari, Switzerland
-Clinical Aspects of Treatment with Anabolic Therapies, Paul D. Miller, U.S.A.
-Clinical Controversies in Osteoporosis, Steven R. Cummings, U.S.A.
-Developmental Origins of Osteoporotic Fractures, Cyrus Cooper, U.K.
-Fragility Fracture: From Pathology to Treatment, David Marsh, U.K.; Kristina Åkesson, Sweden; Ghassan Maalouf, Lebanon; Suthorn Bavonratanavech, Thailand
-Non-invasive Assessment of Bone Architecture and Fracture Risk, Mary L. Bouxsein, U.S.A.
-Nutrition and Bone Health, René Rizzoli, Switzerland
-Rehabilitation of Osteoporotic Fractures, Helmut Minne, Germany
-Uses of Biochemical Markers in Clinical Practice, Gregorio Riera-Espinoza, Venezuela
14.45 – 16.45
SESSION VI: Olof Johnell Memorial Lectures
Chairs: T. Nakamura/ J. Zanchetta
Economically Effective Osteoporosis Treatment Worldwide
John A. Kanis, U.K.
Novel /Biological Therapies in Osteoporosis
Socrates E. Papapoulos, The Netherlands
Oral Presentations
16.45 – 17.15
Break / Poster session
17.15 - 18.45
Satellite Symposium by Roche/GSK
Building Bridges in Bone Health: the Cell, the Tissue,
the Patient and Policy
Orthopaedic Symposium organized by Thai Osteoporosis Foundation (TOPF)
in collaboration with Novartis. Download program (PDF, 19.3 KB)
Sunday December 7
8.30 – 12.15
SESSION VII
Chairs: C. Cooper / S. Bavonratanavech
Epidemiology and Risk Factors for Osteoarthritis
Cyrus Cooper, U.K.
Oral Presentations
Late Breaking News
Structure Modification in Osteoarthritis: Fact or Fantasy?
Jean-Yves Reginster, Belgium
We recommend online registration, with credit card payment only.
Alternatively, you can register by completing and faxing/mailing the registration form to the IOF Congress Secretariat.
Download registration form (PDF, 132.2 KB)
Registrations will be considered as valid when the payment and the registration form are received.
If mailing the registration form, please make a copy of your completed form
(for your records) prior to mailing it.
If registering before October 31, 2008 please send all registration forms and
payments to:
IOF Congress Secretariat
73, cours Albert Thomas
69447 Lyon cedex 03, France
Fax: +33 4 72 36 90 52
After the October 31, 2008 deadline, you must register for the Congress on site.
Registrations will only be accepted with payments made in US$.
Registration Fees
Status (see fee definitions below)
Early Registration
(until May 22, 2008) Pre-Registration
May 23-October 31, 2008 On Site (2)
Non-Member US$ 515 US$ 645 US$ 730
IOF Member US$ 460 US$ 580 US$ 655
Student/Fellow (1) US$ 195 US$ 240 US$ 260
Non-OECD countries (3) US$ 195 US$ 240 US$ 260
(1) Certification of Student/Fellow status required, see below.
(2) No online registration will be accepted after October 31, 2008 – only on site is possible
(3) Contact the Secretariat to check your country status. Proof of residency may be required.
Registration fee definitions and forms of payment
Forms of Payment
• Credit Card: IOF only accepts VISA and MASTERCARD (we do not accept American Express)
• Direct Bank Transfer: Please e-mail the IOF Congress Secretariat at
info@iofbonehealth.org for details
Registration Fee Definitions
Non-Member: Those persons for which the definitions below of IOF Member and Student/Fellow are not applicable.
IOF-Member: A member of either the IOF’s Board, or Committee of Scientific Advisors, or Committee of National Societies, or a member of one of IOF’s national societies (for a complete and current list, please click here), or the IOF representative in the Committee of Corporate Advisors.
Student/Fellow: Those persons who are in training as a graduate (MSc/PhD) student or as a medical student or those persons who hold MD or PhD degrees and who are in residency or postgraduate fellowship programs. A certification and signature from their mentor verifying their training status must be included on the registration form.
Non-OECD countries: Please contact the registration secretariat to
check your country status. Proof of residency may be required.
Accompanying Person
A badge for one accompanying person per registered participant may be requested at no additional charge. This badge includes admission to the Welcome Cocktail but does not allow access to the scientific program, poster sessions and exhibition area.
Group Registration
If you are interested in a group registration (10 persons or more), please e-mail the IOF Congress Secretariat at info@iofbonehealth.org for further information. Please note that no registration will be made without full personal contact details for each participant and the corresponding payment. Blank registrations are not allowed.
Cancellation & Refund Policies
Notification of cancellation and refund requests must be submitted in writing by September 14, 2008 to the IOF Congress Secretariat. An administrative fee of 20% will be deducted from the total amount originally due/charged. No refunds will be given for cancellations received after September 14, 2008. All refunds will be made after the Congress.
Badge Name Changes
An administrative fee of US$ 65/badge will be charged for a badge name change after June 30, 2008. Blank badges are not allowed.
Lost Badge
In case of lost badge, an administrative fee of US$ 65 will be charged for the reprint of the badge.
Passport & Entry Visa
Participants are strongly advised to make sure they fulfill all legal requirements to enter Thailand. Besides a valid passport, an entry visa may also be required. Please check with your nearest Thai consulate or embassy. Official letters of invitation for entry visas will be supplied upon request to the IOF Congress Secretariat, following completed registration and payment of fees (see registration form). Please allow sufficient time for this procedure. Note that such letters do not commit IOF to any kind of financial support, hosting arrangement, nor does it guarantee an entry visa issue.
SIGGRAPH Asia 2008-Singapore
SIGGRAPH Asia 2008 presents the continent's first exhibiton devoted exclusively to computer graphics and interactive techniques.It will be held in Singapore at Suntec Singapore International Convention & Exhibition Centre on the following days:
Thursday, 11 December 09:30 - 18:30
Friday, 12 December 09:30 - 18:30
Saturday, 13 December 09:30 - 18:30
It can be attended since it can be a promising exhibition.For four fascinating days, SIGGRAPH Asia 2008 will extend the horizons of innovation and excellence. It will feature creative, scientific, and educational work that provokes thought, explores ideas in innovative ways, addresses contemporary issues, interactively engages viewers in discovery, and stimulates their intellect and imagination.
All members of the computer graphics community in Asia and throughout the world are invited. Register early and save with discounted fees. Select your hotel accommodations. And finalize your plans to be in Singapore for this historic event.
Fact Sheet of SIGGRAPH Asia are as below:
SIGGRAPH Asia 2008
Committee Conference Advisory Group Chair - Alyn Rockwood (USA)
Conference Chair - Lee Yong Tsui (Singapore)
Associate Chair - John C. Finnegan (USA)
Technical Papers - Kurt Akeley (USA)
Sketches & Posters - Diego Gutierrez (Spain)
Courses - Matt Adcock (Australia)
Art Gallery & Emerging Technologies - Tomoe Moriyama (Japan)
Computer Animation Festival - Jinny Choo (Korea)
Educators Program - Mark Chavez (Singapore)
Exhibition - Caleb Cheong (Singapore)
Event Profile SIGGRAPH Asia 2008 presents the continent's first conference and exhibition devoted exclusively to computer graphics and interactive techniques. The exhibition will feature exhibitors showcasing products and services from various sectors. Various country and government pavilions will also be showcasing their countries' local companies and entrepreneurial start-ups.
SIGGRAPH Asia 2008 will also feature works that provoke thought, explore ideas in innovative ways, address contemporary issues, interactively engage viewers in discovery, and stimulate their intellect and creativity through the following:
Technical Papers
The SIGGRAPH Asia 2008 Papers programme is a premier international forum for disseminating provocative and important new work in computer graphics and interactive techniques. Leading international experts from Asia and beyond present peer-reviewed research in rendering, modeling, animation, human-computer interaction, computer-aided design, virtual reality, and visualisation.
Sketches & Posters
Sketches is a dynamic forum for thought-provoking, speculative ideas, novel applications, what-if concepts, and behind-the-scenes production details. Following each sketch presentation, authors discuss future implications of their work and answer audience questions. Displayed throughout the week, posters feature graphic depictions of incremental or half-baked but innovative ideas with scheduled sessions for informal discussions.
Courses
International experts present instructional sessions on every aspect of computer graphics and interactive techniques: animation, computer-human interaction, entertainment, gaming, scientific visualisation, recent breakthroughs, cool programming adventures, and more. These unique educational opportunities are only available at SIGGRAPH Asia 2008.
Art Gallery
The Art Gallery extends synaesthesia beyond anatomy to present art that transforms, melds, and transcends current Asian paradigms. This international, multicultural festival of creativity showcases work in all media -- including "hybrid" formats such as text-literature collaborations, ubiquitous sounds, and zero-gravity space art -- that provokes contemplation, explores surprising ideas, addresses contemporary issues, interactively engages viewers in discovery, and stimulates their intellect and creativity.
Computer Animation Festival
A world-class festival of outstanding work from all over the world: animated shorts, feature films, visual effects, interactive CG arts, scientific visualisations, machinima, games, and real-time graphics. The Computer Animation Festival presents creative achievements in every genre, plus "hybrid" innovations that mix state-of-the-art animation techniques with traditional storytelling approaches.
Educators Programme
Insight and innovation for industry professionals, academic experts, and lower-school instructors who teach and use computer graphics to expand knowledge and enhance skills. The Educators Programme presents innovative approaches to creative instruction in papers, panels, "quick takes" (demos of learning systems), forums, and informal discussions.
Emerging Technologies
Interactive, mind-expanding explorations in virtual and mixed reality, haptic interfaces, ubiquitous systems, digital tools, HD displays, robotics, and more. Emerging Technologies presents demos and installations of technologies that define the future of computer graphics and interactive techniques
Other Features at SIGGRAPH Asia
Exhibitor Tech Talks
In these sessions, SIGGRAPH Asia 2008 exhibitors will demonstrate software, hardware, and systems; answer questions; and host one-on-one conversations about how their applications improve professional and technical performance
Job Fair
The Job Fair allows employers and creative professionals to connect before, during, and after the conference. It serves as a networking platform for both companies and jobseekers to get acquainted.
Organiser Profile The Association for Computing Machinery (ACM) SIGGRAPH sponsors SIGGRAPH Asia 2008. ACM is an educational and scientific society uniting the world's computing educators, researchers, and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.
Visitor Profile Animators and special effects personnel, digital innovators, educators, game developers, researchers, web and ecommerce developers, software developers, programmers, media, students, financiers, legal counselors.
Targeted Visitor
60% Asia Pacific
20% North America
10% Europe
10% Middle East
Event Statistics
(Projected) Anticipated Participants: 6,000
Anticipated Exhibiting Companies: 80
More details can be sought from :
a) Koelnmesse Pte Ltd
152 Beach Road, #25-05 Gateway East
Singapore 189721
Tel: +65.6500.6732
Fax: +65.6296.2771
Thursday, 11 December 09:30 - 18:30
Friday, 12 December 09:30 - 18:30
Saturday, 13 December 09:30 - 18:30
It can be attended since it can be a promising exhibition.For four fascinating days, SIGGRAPH Asia 2008 will extend the horizons of innovation and excellence. It will feature creative, scientific, and educational work that provokes thought, explores ideas in innovative ways, addresses contemporary issues, interactively engages viewers in discovery, and stimulates their intellect and imagination.
All members of the computer graphics community in Asia and throughout the world are invited. Register early and save with discounted fees. Select your hotel accommodations. And finalize your plans to be in Singapore for this historic event.
Fact Sheet of SIGGRAPH Asia are as below:
SIGGRAPH Asia 2008
Committee Conference Advisory Group Chair - Alyn Rockwood (USA)
Conference Chair - Lee Yong Tsui (Singapore)
Associate Chair - John C. Finnegan (USA)
Technical Papers - Kurt Akeley (USA)
Sketches & Posters - Diego Gutierrez (Spain)
Courses - Matt Adcock (Australia)
Art Gallery & Emerging Technologies - Tomoe Moriyama (Japan)
Computer Animation Festival - Jinny Choo (Korea)
Educators Program - Mark Chavez (Singapore)
Exhibition - Caleb Cheong (Singapore)
Event Profile SIGGRAPH Asia 2008 presents the continent's first conference and exhibition devoted exclusively to computer graphics and interactive techniques. The exhibition will feature exhibitors showcasing products and services from various sectors. Various country and government pavilions will also be showcasing their countries' local companies and entrepreneurial start-ups.
SIGGRAPH Asia 2008 will also feature works that provoke thought, explore ideas in innovative ways, address contemporary issues, interactively engage viewers in discovery, and stimulate their intellect and creativity through the following:
Technical Papers
The SIGGRAPH Asia 2008 Papers programme is a premier international forum for disseminating provocative and important new work in computer graphics and interactive techniques. Leading international experts from Asia and beyond present peer-reviewed research in rendering, modeling, animation, human-computer interaction, computer-aided design, virtual reality, and visualisation.
Sketches & Posters
Sketches is a dynamic forum for thought-provoking, speculative ideas, novel applications, what-if concepts, and behind-the-scenes production details. Following each sketch presentation, authors discuss future implications of their work and answer audience questions. Displayed throughout the week, posters feature graphic depictions of incremental or half-baked but innovative ideas with scheduled sessions for informal discussions.
Courses
International experts present instructional sessions on every aspect of computer graphics and interactive techniques: animation, computer-human interaction, entertainment, gaming, scientific visualisation, recent breakthroughs, cool programming adventures, and more. These unique educational opportunities are only available at SIGGRAPH Asia 2008.
Art Gallery
The Art Gallery extends synaesthesia beyond anatomy to present art that transforms, melds, and transcends current Asian paradigms. This international, multicultural festival of creativity showcases work in all media -- including "hybrid" formats such as text-literature collaborations, ubiquitous sounds, and zero-gravity space art -- that provokes contemplation, explores surprising ideas, addresses contemporary issues, interactively engages viewers in discovery, and stimulates their intellect and creativity.
Computer Animation Festival
A world-class festival of outstanding work from all over the world: animated shorts, feature films, visual effects, interactive CG arts, scientific visualisations, machinima, games, and real-time graphics. The Computer Animation Festival presents creative achievements in every genre, plus "hybrid" innovations that mix state-of-the-art animation techniques with traditional storytelling approaches.
Educators Programme
Insight and innovation for industry professionals, academic experts, and lower-school instructors who teach and use computer graphics to expand knowledge and enhance skills. The Educators Programme presents innovative approaches to creative instruction in papers, panels, "quick takes" (demos of learning systems), forums, and informal discussions.
Emerging Technologies
Interactive, mind-expanding explorations in virtual and mixed reality, haptic interfaces, ubiquitous systems, digital tools, HD displays, robotics, and more. Emerging Technologies presents demos and installations of technologies that define the future of computer graphics and interactive techniques
Other Features at SIGGRAPH Asia
Exhibitor Tech Talks
In these sessions, SIGGRAPH Asia 2008 exhibitors will demonstrate software, hardware, and systems; answer questions; and host one-on-one conversations about how their applications improve professional and technical performance
Job Fair
The Job Fair allows employers and creative professionals to connect before, during, and after the conference. It serves as a networking platform for both companies and jobseekers to get acquainted.
Organiser Profile The Association for Computing Machinery (ACM) SIGGRAPH sponsors SIGGRAPH Asia 2008. ACM is an educational and scientific society uniting the world's computing educators, researchers, and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.
Visitor Profile Animators and special effects personnel, digital innovators, educators, game developers, researchers, web and ecommerce developers, software developers, programmers, media, students, financiers, legal counselors.
Targeted Visitor
60% Asia Pacific
20% North America
10% Europe
10% Middle East
Event Statistics
(Projected) Anticipated Participants: 6,000
Anticipated Exhibiting Companies: 80
More details can be sought from :
a) Koelnmesse Pte Ltd
152 Beach Road, #25-05 Gateway East
Singapore 189721
Tel: +65.6500.6732
Fax: +65.6296.2771
Monday, September 15, 2008
Quality signals in wine marketing: the role of exhibition awards
Wine producers have their products evaluated at various wine exhibitions for the purpose of receiving awards that can be displayed on the bottles. This contribution introduces an approach to estimate optimal prices for wine exhibition awards. A case study has been employed in cooperation with a major Czech wine company to investigate the practical usefulness of the method. Estimating the relative importance of selected wine exhibitions as award origins and determining the partial utilities of selected awards (medals) is based on a conjoint experiment. Price equivalents and markups can be derived based on consumer preferences.
Competition in the Czech market for bottled wines has already been stiff with the entry of European Union suppliers resulting in a signi1cant downsizing of national production areas (EU, 1998). Major importers are Italy, Spain, Hungary, Slowenia and Yugoslavia (Czech Ministry of Agriculture, 1999). The recent appearance of an increasing number of wines from ‘new’ production areas worldwide (e.g., California, Chile, South Africa, Australia) still increases the pressure on national suppliers. Consequently, Czech wine producers are searching for ways to match their offers more closely to consumer preferences
to maintain or to increase their market share as well as to generate suf1cient income from their sales.
Quality perception, quality evaluation, and quality signals-Quality has been found to be amongst the most prominent factors influencing consumer’s choice of wine (Hauck, 1991). The question arises as to what factors can be employed by producers (or by the retail trade) for creating favorable product quality perception leading to higher preference and/or to the willingness to pay higher prices.
Product attributes, in general, can be classi1ed as either search, trust or experience attributes. For a particular product, all three categories may be relevant (Kaas & Busch, 1996). Search attributes like, i.e., the price are usually accessible prior to purchase and are being employed by consumers to identify relevant offers (evoked set). Experience attributes (i.e., the taste), can only be evaluated after the purchase. Trust attributes (Darby & Karni,1973) cannot at all be evaluated by the consumers or only at high costs. Typical trust attributes for wine are alcohol content, sulphur content or preservatives content.
The cues used by consumers to judge product quality can be classi1ed as either‘‘intrinsic’’ or ‘‘extrinsic’’ (Olson & Jacoby, 1973). Intrinsic cues are those product attributes which cannot be changed without also changing the physical properties of the product itself, i.e., sugar content of a wine. Typically, those intrinsic cues are responsible for the taste, the ultimate product quality measure in food marketing. Extrinsic cues are attributes which, while product-related, are not a part of the physical product, i.e., labels. Earlier quality- perception studies have suggested that consumers’ quality perceptions are strongly affected by extrinsic cues (for an overview see Rao & Monroe, 1989) but little attention has been paid to wine labels (Schrattenecker, 1986: Gierl, 1993) and no study could be found examining exhibition awards.
Prior to purchase, consumers do not recognize whether or not a product meets his/her quality standards. This indicates de1cits in quality perception.
De1ciencies in consumer quality perception are closely associated with the absence of complete information. Only very few markets exist where market transparency is perfect. Most frequently, one party (usually the seller) has better access to product information than the other party (usually the buyer): resulting in information asymmetry (Von der Schulenburg, 1993). Incomplete and asymmetric information has a strong impact on consumer quality perception and evaluation. Quality labels (created by producers or as a third party certi1cation mark) are designed to provide consumers with product quality information, hence reducing information asymmetry between supplier and buyer (Kaas & Busch, 1996). Quality signals are being most frequently employed by producers and retailers in markets where product quality information is distributed asymmetrically. That makes quality labels an important cue in consumer quality perception.
Wine exhibition awards can be categorized as third party certi1cation marks. Those are granted by numerous institutions to products that meet their predetermined standards (Taylor, 1958). According to the information content provided by third party certi1cation marks those may be classi1ed into three major categories: factual certi1cation, evaluative certi1cation, and warranty certi1cation (Laric & Sarel, 1981). Wine exhibition awards belong to the group of evaluative certi1cations providing attribute-speci1c evaluation. The certifying party is committed to present evaluative opinions (e.g., varietal-speci1c quality assessments) carrying affective connotations.
Competition in the Czech market for bottled wines has already been stiff with the entry of European Union suppliers resulting in a signi1cant downsizing of national production areas (EU, 1998). Major importers are Italy, Spain, Hungary, Slowenia and Yugoslavia (Czech Ministry of Agriculture, 1999). The recent appearance of an increasing number of wines from ‘new’ production areas worldwide (e.g., California, Chile, South Africa, Australia) still increases the pressure on national suppliers. Consequently, Czech wine producers are searching for ways to match their offers more closely to consumer preferences
to maintain or to increase their market share as well as to generate suf1cient income from their sales.
Quality perception, quality evaluation, and quality signals-Quality has been found to be amongst the most prominent factors influencing consumer’s choice of wine (Hauck, 1991). The question arises as to what factors can be employed by producers (or by the retail trade) for creating favorable product quality perception leading to higher preference and/or to the willingness to pay higher prices.
Product attributes, in general, can be classi1ed as either search, trust or experience attributes. For a particular product, all three categories may be relevant (Kaas & Busch, 1996). Search attributes like, i.e., the price are usually accessible prior to purchase and are being employed by consumers to identify relevant offers (evoked set). Experience attributes (i.e., the taste), can only be evaluated after the purchase. Trust attributes (Darby & Karni,1973) cannot at all be evaluated by the consumers or only at high costs. Typical trust attributes for wine are alcohol content, sulphur content or preservatives content.
The cues used by consumers to judge product quality can be classi1ed as either‘‘intrinsic’’ or ‘‘extrinsic’’ (Olson & Jacoby, 1973). Intrinsic cues are those product attributes which cannot be changed without also changing the physical properties of the product itself, i.e., sugar content of a wine. Typically, those intrinsic cues are responsible for the taste, the ultimate product quality measure in food marketing. Extrinsic cues are attributes which, while product-related, are not a part of the physical product, i.e., labels. Earlier quality- perception studies have suggested that consumers’ quality perceptions are strongly affected by extrinsic cues (for an overview see Rao & Monroe, 1989) but little attention has been paid to wine labels (Schrattenecker, 1986: Gierl, 1993) and no study could be found examining exhibition awards.
Prior to purchase, consumers do not recognize whether or not a product meets his/her quality standards. This indicates de1cits in quality perception.
De1ciencies in consumer quality perception are closely associated with the absence of complete information. Only very few markets exist where market transparency is perfect. Most frequently, one party (usually the seller) has better access to product information than the other party (usually the buyer): resulting in information asymmetry (Von der Schulenburg, 1993). Incomplete and asymmetric information has a strong impact on consumer quality perception and evaluation. Quality labels (created by producers or as a third party certi1cation mark) are designed to provide consumers with product quality information, hence reducing information asymmetry between supplier and buyer (Kaas & Busch, 1996). Quality signals are being most frequently employed by producers and retailers in markets where product quality information is distributed asymmetrically. That makes quality labels an important cue in consumer quality perception.
Wine exhibition awards can be categorized as third party certi1cation marks. Those are granted by numerous institutions to products that meet their predetermined standards (Taylor, 1958). According to the information content provided by third party certi1cation marks those may be classi1ed into three major categories: factual certi1cation, evaluative certi1cation, and warranty certi1cation (Laric & Sarel, 1981). Wine exhibition awards belong to the group of evaluative certi1cations providing attribute-speci1c evaluation. The certifying party is committed to present evaluative opinions (e.g., varietal-speci1c quality assessments) carrying affective connotations.
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